Product Marketing Manager, Betting

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before.

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About this role - Product Marketing Manager, Betting

Genius Sports is evolving from a technology and services business into a more product-led organization. Within Betting, that means helping the market understand the breadth and value of our sports book portfolio — from official live data and in-play products to trading automation, football propositions, Bet Vision, Edge and emerging AI-powered data capabilities.

We are looking for a Product Marketing Manager, Betting to help shape, launch and grow our sports book technology portfolio. This is a high-impact role within one of Genius Sports’ most commercially important and mature business areas, working closely with Product, Marketing, Commercial and Operations teams to bring complex betting products to market in a clear, compelling and commercially effective way.

This role is ideal for a B2B product marketer who enjoys turning complex technology into sharp positioning, clear sales narratives and practical go-to-market plans. You will support the Director of Product Marketing while owning important work streams across product launches, sales enablement, customer insight, product adoption and market positioning.

You will play a central role in helping Genius Sports tell a stronger Betting story: not just as a trusted provider of official data, but as a technology-led sports book partner helping operators improve performance, increase efficiency and create more engaging betting experiences.

• Product positioning and messaging Develop clear, differentiated positioning and messaging for Genius Sports’ Betting products, translating technical product capabilities into customer-centric value propositions.
• Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market.
• Help reposition Genius Sports’ Betting portfolio around technology leadership, automation, product performance and sports book innovation.
• Go-to-market planning and product launches Own and support GTM plans for key Betting product launches, releases and strategic packages across the sports book portfolio.
• Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements.
• Support major product and market moments, including new football season activity, major tournaments, product releases, and flagship industry events.
• Sales enablement and commercial support Create high-quality sales enablement materials that help Commercial teams confidently sell complex Betting products.
• Develop sales decks, one-pagers, battle cards, product narratives, FAQs, internal briefings and training materials.
• Run product training and enablement sessions for Commercial teams, ensuring sales teams understand new products, releases, positioning and proof points.
• Partner with Commercial stakeholders to understand barriers to adoption or deal progression, then create tools and messaging that help overcome them.
• Customer insight and market understanding Build a strong understanding of sports book customers, operator needs, market trends and the competitive landscape.
• Conduct and synthesize customer interviews, sales feedback, surveys and market research to inform product positioning, messaging and GTM strategy.
• Act as a customer and market voice within the Marketing team, helping ensure campaigns and collateral reflect real sports book needs and buying drivers.
• Product adoption and release communication Improve how new Betting products, features and releases are communicated internally and externally.
• Work with Product and Commercial teams to ensure important product updates are understood, adopted and commercialized effectively.
• Support stronger customer education and product utilization by creating clearer communications, launch…