Creative Data Strategist

Company description

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent.

The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste.

Just content that works, working a lot harder.

As our data proposition matures, the Creative Intelligence Strategist will serve as the critical “translator” at the heart of our Intelligent Content offer,turning performance, creative, and media metrics into actionable content strategies and compelling narratives. This is a highly visible, client-facing role that sits at the intersection of data science, creative strategy, and production intelligence.

Working primarily in support of new business pitches and capability demonstrations, the Creative Intelligence Strategist will collaborate closely with Creative Directors, Creative Technologists, and Integrated Producers to shape how data informs and elevates the creative process. The role bridges production, creative, and media datasets into what we call Intelligent Content,content that is informed by insight, optimised by data, and proven to perform.

This role puts you at the forefront of the industry,contributing directly to an industry-defining proprietary content platform,with access to some of the world’s most influential global brands. You will have genuine, direct influence over the evolution of our Intelligent Content proposition, helping shape not just how we work, but how the industry thinks about the relationship between data, creativity, and content performance.

Given the highly collaborative and client‑facing nature of the role, we work together in the office four days a week,creating the conditions for the kind of creative and strategic partnership this work demands.

Data Strategy & Insight

• Serve as the primary translator between data and creative strategy, turning complex performance and creative metrics into clear, actionable content recommendations.
• Develop and maintain data frameworks that connect production, creative, and media datasets into a unified Intelligent Content intelligence layer.
• Analyse competitive landscapes, platform trends, and emerging content formats to inform pitch narratives and strategic recommendations.
• Identify patterns, opportunities, and performance levers across creative and media data to guide content strategy decisions.

Pitch & New Business Support

• Lead the data and insight workstream on new business pitches and capability demos, providing compelling, evidence‑led narratives that differentiate Publicis Production’s Intelligent Content proposition.
• Lead the data and insight response to RFI and RFP submissions, translating client data and business objectives into compelling, evidence‑led narratives that demonstrate the value of Intelligent Content.
• Ensure that client‑specific data challenges, measurement frameworks, and KPIs are thoroughly understood and accurately reflected in capability demonstrations, pitch materials, and proposed solution architectures, working in close partnership with the Technology Solutions and Innovation team to ensure data narratives are technically credible and commercially relevant.
• Build and present data‑driven case studies, industry benchmarks, and creative performance stories for internal and external stakeholders.
• Collaborate with the growth team to develop thought leadership, insight reports, and positioning materials that demonstrate the value of data‑informed production.
• Support handover to Product Strategy and Client Success teams during client transition, ensuring data strategy is embedded into ongoing delivery.

Cross‑Functional Collaboration

• Work closely with Creative Directors, Creative Technologists, and Integrated Producers to craft…