Senior Brand Executive

Could you help ensure every British Heart Foundation (BHF) communication reflects the power of our brand and inspires more people to support our lifesaving mission?

At BHF, our brand is one of our most valuable assets. As Senior Brand Executive, you'll play a key role in protecting, championing and embedding our brand across the charity, helping colleagues create communications that are consistent, compelling and unmistakably BHF.

Drawing on a strong understanding of BHF’s strategy, objectives, brand challenges and project priorities, you'll work with teams across the organisation to bring our visual identity, tone of voice and brand principles to life, ensuring ever interaction strengthens trust, engagement and impact.

Working collaboratively with Brand Manager you'll:

• Review and approve campaigns, copy, and creative assets, ensuring projects across the organisations aligns with brand guidelines and best practice.
• Champion BHF's brand, visual identity and tone of voice, providing expert advice and guidance across thorganisation. Lead and develop our Brand Champions network, empowering colleagues to embed brand best practice and consistency across BHF.
• Work closely with internal teams, agencies and stakeholders to shape briefs, provide feedback and develop high-quality, integrated communications and creative solutions,
• Manage key brand tools, processes and resources, helping colleagues access and apply our brand effectively.

• Use insights and performance data to identify opportunities, improve brand effectiveness and share recommendations with stakeholders.

Our ideal candidate will have experience of brand management, including approval across copy, creative work and agency outputs, combined with strong relationship-building and project management skills.

• Experience working within a brand management, brand governance or communications environment, ideally for a large organisation or charity.
• Strong knowledge of brand management principles, visual identity, copywriting and integrated communications. Strong experience reviewing and approving assets, constructively challenging work that