Social Media & Brand Content Manager

Location: Greater London

Who We Are Joybuy is ’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by , also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable.

If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do:  We Offer Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

About the role

We're looking for an experienced and creative Social Media & Brand Content Manager to join our Central Brand Team, reporting directly to the Head of Brand. Passionate about social media, you stay ahead of emerging trends and bring the expertise and confidence to establish best practice across multiple European markets. As the social media specialist within the Brand team, you'll proactively identify opportunities, recommend new ideas and lead initiatives that strengthen the Joybuy brand across Europe.

Working closely with local marketing teams, you'll develop engaging social content, campaign toolkits and creative assets that strengthen our brand. Alongside improving consistency across our channels, you'll help grow our social communities, increase customer engagement, amplify authentic customer voices and create content that drives more organic traffic to Joybuy. This role will work closely with the wider Brand Team, Integrated Marketing, Performance Marketing and local Social Media Managers across the UK, Germany, France and the Netherlands.

What You Will do Brand Social Strategy Develop the European social media strategy from a Brand perspective, defining the role of each platform in building awareness, engagement and consideration.

Own the central Brand social media calendar, incorporating major campaigns, sponsor ships and seasonal moments.

Identify emerging trends, formats and opportunities to continually improve Joybuy's social presence.

Content & Campaigns Lead the social workstream for all central Brand campaigns.

Develop campaign toolkits for local markets, including key visuals, video concepts, motion templates, captions and creative guidance.

Produce high-quality social-first content and reusable creative assets that can be localised across European markets.

Community Growth & Engagement Develop content that grows engagement across Joybuy's owned social channels.

Create opportunities to showcase genuine customer stories, community content and user-generated content that builds trust and advocacy.

Work with local teams to identify engaging content formats that encourage sharing, conversation and repeat engagement.

Support initiatives that increase organic traffic from social media to the Joybuy platform.

Brand Governance Develop social media templates, creative guidelines and best practice to improve consistency across markets.

Ensure all social content reflects Joybuy's brand identity, tone of voice and creative standards.

Influencer Best Practice Develop influencer briefing templates, creative guidance and measurement standards.

Review influencer briefs and content for major Brand campaigns to ensure consistency and quality.

Partner with local and integrated marketing teams to strengthen influencer storytelling and creative execution across the business.

Performance & Insights Monitor social…