Senior Regional Marketing Lead

About Deepki

Founded in 2014, Deepki is the most trusted sustainability SaaS solution for sustainability in the Real Estate sector.

Its comprehensive platform enables Real Estate stakeholders to manage risk through data-driven insights, improve the financial performance of their assets, meet growing investor expectations and regulatory requirements. It also supports clients in developing clear action plans for both transition and adaptation, while delivering positive financial outcomes.

We are looking for a high-impact, creative, AI-savvy Marketing Lead to own our UK & I & APAC marketing engine. You will act as the primary voice of our brand in the region, bridging global strategy with innovative local execution
. This is a unique opportunity for an ambitious marketer to design the future of Deepki’s footprint, bringing together digital precision, event planning mastery, and a true growth mindset.

This role is central to our transition into an AI-powered marketing function
, utilizing AI-driven insights to sharpen market impact and ensure precision across the region.

London
based - hybrid set-up (3 days in office)

• Own the regional strategy:
  Act as the primary architect for Deepki’s UK&I marketing engine, translating global initiatives into a cohesive AI-enabled regional marketing plan that drives pipeline and revenue.
• Market Positioning:
  Serve as the guardian of Deepki’s reputation in the UK&I. You will localize global strategy, ensuring our value proposition (from sustainability compliance to broad asset performance) resonates with modern real estate and financial stakeholders.
• Local thought leadership & brand amplification:
  Partner closely with the global Brand Communication team to identify, secure, and leverage high-profile local speaking opportunities, positioning Deepki’s regional experts as the definitive voices on real estate decarbonization.
• Be the voice of the UK&I & APAC markets, sharing critical insights with global marketing, delivery, sales, and product teams to shape our regional roadmap.
• Cross-Functional Leadership: act as the creative bridge across the organization. You will collaborate seamlessly with Sales, ADR and Delivery teams, fostering a "one-team" culture that turns cross-functional insights into market-winning collaboration.

• Strategic sales partnership:
  Partner intimately with UK&I Sales leadership to define territory plans, align on account segments, and enterprise buyer personas, ensuring marketing and sales are perfectly synced.
• Orchestrate high-impact ABM:
  Pioneer our 1:1 and 1:few Account-Based Marketing programs. You will be the architect of high-value AI-enabled experiences that penetrate our top strategic and enterprise accounts, driving both pipeline velocity and deep-rooted customer relationships.
• Innovative campaigns:
  Bring innovation to the marketing mix by using AI to design and deliver integrated, multi-channel campaigns that elevate our brand and capture market interest. You will blend digital execution with high-touch events, identifying, negotiating, and maximising high-ROI event and industry sponsor ships.
• AI-Driven intelligence & operations:
  Leverage AI-enabled tools to monitor market dynamics, competitive intelligence, and predictive account behavior, translating these insights into proactive, targeted marketing strategies while automating manual processes.
• Partnerships & co-marketing engine:
  Collaborate with our channel partners, alliance networks and local institutional bodies (e.g. UKGBC, RICS, etc.) to design and execute high-impact joint initiatives, including webinars, executive events, and co-led ABM plays.
• Thought leadership localization:
  Collaborate with Global Brand and Content teams to adapt global assets into high-relevance content tailored specifically for the UK&I regulatory and market landscape.

• Customer lifecycle strategy:
  Build a comprehensive lifecycle program that supports the customer journey post-acquisition, including driving expansion and cultivating customer advocacy to turn satisfied customers into long-term strategic partners…