Global Senior Digital Content Manager

Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries.
Working with our clients across real estate, infrastructure, energy and natural resources, we transform together delivering outcomes that improve people’s lives. Working in partnership makes it possible to deliver the world’s most impactful projects and programmes as we turn challenge into opportunity and complexity into success.
Our capabilities include programme, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.

We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest. Turner & Townsend and CBRE work together to provide clients with the premier programme, project and cost management offering in markets around the world.

As we continue to grow, we are seeking a talented

Global Senior Digital Content Managerto join our Global Marketing and Communications team.

This is a high‑impact role at the heart of a global transformation. You will lead the development, governance,optimisation and performance of content across

Turner & Townsend’s global web ecosystem, supporting brand positioning, thought leadership, lead generation, clientengagementand talent attraction.

The role is based at our office in the City of London.

Develop and execute a global website content strategy aligned to business growth objectives, sectorprioritiesand marketing goals.

Create annual and quarterly content roadmapsthat combineoptimisationof existing content with the development of new authority-building content and clusters.

Identifyandprioritisecontent opportunities based on client needs, user behaviour, businessprioritiesand market trends.

Develop andmaintaina search-led content strategy that improves visibility across traditional search engines,LLMsand emerging search experiences.

Createandupkeepofstrategicwebsitecontent, includingmarketperspectives, industrytrendsand evergreencontent to supportSEO.

Work withbroadermarketingteam todevelop authority-building content that strengthens Turner & Townsend’s visibility,expertise and relevance across key service areas.

Translate complex technical content into compelling client-focused narrativesasrequired.

Upholdwriting standards,brandstyleguidesand tone-of-voice guidelines.

Uphold and evolve as necessarygovernance processes,workflows and quality assurance standards.

Lead content audits and ensure compliance with brand, legal,privacy and accessibility requirements.

Partner with UX, design and development teams(internal and agency partners)

Support website redesigns and transformation initiatives.

Leadoptimisationof priority service,sectorand strategic content pages to improve organic visibility and commercial performance.

Identifysearch opportunities and develop content recommendations, including topic clusters and supporting content designed to strengthen topical authority.

Workwith the segment marketing leads totranslatesearch opportunities into content aligned to business priorities.

Monitor performance, measure searchvisibilityand provide strategic recommendations based on data and insight.

Develop dashboards and reporting frameworks thattrack website,content and search performance.

Build relationships with SMEs, sectorleadersand stakeholders.

Collaborate with regional content managers and external agencies.

Coach and mentor website content professionals across our regions.

Champion best practice and continuous improvementonthe globalwebsite andregionallocalized sites.

Line management of Digital Marketing Executive.

Extensive experience indigital content, website management or B2B marketing.

Strong writing, editing, SEO,analytics and CMSexpertise.

Experience influencing senior stakeholders.

Accessibility and digital compliance knowledge.

Strategic Thinking

Data-Driven Decision Making

Success Measures

Increased engagement and content performance.

Imp…