Head of Brand EMEA CBRE Job listing

Head of Brand EMEA leads brand strategy and execution across EMEA, embedding CBRE's brand throughout every channel and market to strengthen commercial position and extend our leadership in the region.

You will equip our people with the tools, guidance and frameworks to deliver brand and go-to-market strategies consistently, working in close partnership with marketers and brand counterparts across the globe.

The role requires strong people management, including direct oversight of the EMEA social media team, and the ability to build influential partnerships across the global go-to-market organisation, integrating closely with US brand counterparts.

CBRE's marketing strategy is client led. The firm provides clients with insight on the issues affecting their businesses and the support to act on it. Brand either directly supports or counsels with direction on go-to-market activations, running end-to-end campaigns from media, digital and social, through to boardroom-level content that builds relationships and generates revenue.

For CBRE to be the pre-eminent global commercial real estate services, investment and critical infrastructure firm serving their clients with market-leading capabilities

Brand Strategy & Planning

• Client Insight: research clients, prospects and the wider market to identify opportunities for brand and business evolution
• Brand Health: define impactful brand metrics; measure, monitor and report on brand performance
• Brand Activation: develop B2B activation approaches in partnership with business segment marketing leaders. Direct all paid media including sponsor ships, media partnerships, OOH and digital.
• M&A: lead the integration of significant acquisitions across the region
• Ensure all plans and tactics reflect long-term brand strategy and deliver a consistent client experience
• Drive integration and alignment with US brand counterparts, ensuring EMEA brand strategies are developed collaboratively and contribute to a unified global brand narrative
• Continually challenge the status quo to deliver excellence in output and experience

• Build the brand team's reputation as an innovator that delivers clear business results
• Manage the day-to-day application of brand systems, ensuring output delivers results, reflects brand strategy and inspires clients
• Drive cohesion across brand storytelling, identity and experiences; champion collaboration across advertising, design, communications and digital
• Partner closely with internal teams and agencies to build brand value
• Work with internal and external partners to deliver brand innovations that raise standards for the industry and engage clients and employees
• Be hands-on where needed, applying expertise across brand strategy, design direction, user experience and service design
• Own brand and positioning communications including visual identity, key messaging, creative expression, tone of voice and imagery
• Support regional partners with creative solutions that advance brand positioning and champion best practice
• Sign off key marketing output across region, working closely with designers, freelancers and agencies to improve consistency and quality of all marketing communications
• Build and maintain the CBRE brand skills in EMEA that hold brand standards inside AI output:
  Word, tone of voice, PowerPoint and HTML, built to carry across to Copilot, Gemini and Ellis.
• Support the wider L&D programme on AI, building capability and confident, on-brand use across the business.

• Directly manage the EMEA social leads across EU and UK, setting clear priorities, owning performance and holding the team accountable to a regional-first, globally aligned operating model
• Work with the EMEA social strategists to ensure social content acts as a storytelling engine that directly supports brand and go-to-market strategy
• Define the channel activation framework across Linked In, You Tube, Meta and emerging platforms, setting the strategic approach for how content is captured, multiplied and distributed at scale across corporate and people-led channels
• Champion the employee advocacy and creator programme across EMEA, providing strategic direction and the frameworks that enable the social strategists to encourage and train brokers, leaders and subject matter experts to become active and consistent distributors
• Oversee the measurement framework for social performance across the region, ensuring real-time insight informs content strategy, paid social investment and the connection between social activity and business outcomes

• Build trusted relationships with country and regional marketing teams, grounded in strong market and competitor knowledge
• Set the standard for stakeholder engagement - every interaction first class
• Act as brand guardian and problem solver to all business lines and markets
• Bring strong leadership, people management and influencing skills, with experience managing direct and indirect reports within and outside the…