Growth Marketing Manager

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Full details of the job.

Vacancy Name

Vacancy Name Growth Marketing Manager

Vacancy Number

Vacancy Number VN2857

Location City

Location City Remote

Employment Type

Employment Type

Permanent

At the LMP Group, we are driven by a singular mission: to inspire ambition. Our three distinct companies – LMP Education, Inspire ATA, and LMP Action – work together to create a profound educational and social impact throughout the UK, fostering positive and sustainable development through collaboration.

Since we were founded in 2004, we've grown into a dynamic team of over 180 dedicated professionals committed to making a difference.

• Our commitment to excellence has earned us significant recognition:
• Best Companies 2 Star 'Outstanding to Work For' award 2022
• Named among the Top 100 mid-sized companies to work for in the UK and the Top 50 mid-sized companies to work for in London
• Best Training Provider 2024/25 and Best Apprenticeship Employer 2024/25 at the Rate My Apprenticeship  awards
• Recruiter of the Year 2024 as part of the Education Investor Awards with Supporting Education Group

• Disability Confident Employer
• Investors in People Platinum
• Leaders in Safeguarding Gold
• Living Wage Employer

We are seeking an ambitious and energetic Growth Marketing Manager to drive lead generation, brand awareness and programme growth across our portfolio of training programme.

This is a new opportunity for a committed and proactive marketer who thrives in a fast-paced environment and enjoys turning ideas into results. You will be responsible for planning, delivering and optimising integrated digital marketing campaigns that generate engagement, leads and growth across the business.

You will play a key role in launching new apprenticeship programmes and services, supporting business growth objectives and ensuring our marketing activity delivers measurable impact.

The successful candidate will be a results-oriented marketer; highly organised, digitally focused, data-driven and enthusiastic about getting things done.

• Develop and execute growth-focused marketing campaigns across multiple channels to drive lead generation and customer acquisition (learner starts).
• Plan, manage and optimise digital marketing campaigns across:
  Digital advertising, Landing pages and website optimisation, Content marketing, Search Engine Optimisation (SEO), Paid Search (PPC)
• Identify new opportunities to increase brand awareness, engagement and conversion rates.
• Monitor campaign performance and provide regular reporting and recommendations for improvement.
• Use data to evaluate ROI and make informed decisions.

• Deliver marketing activity across multiple LMP Group brands, including: LMP Education Apprenticeships, Inspire ATA, LMP Action
• Support the successful launch and promotion of new apprenticeship programmes, services and initiatives.
• Ensure brand consistency across all digital channels and communications.
• Work closely with business development, sales and operational teams to align marketing activity with growth objectives.

• Manage and enhance marketing automation workflows using Hub Spot.
• Build and optimise lead nurture journeys through email and customer segmentation.
• Maintain Marketing Hub and Sales Hub databases and ensure accurate reporting of lead performance and campaign effectiveness.
• Use marketing insights and customer data to inform campaign strategy and decision-making.

• Collaborate with internal stakeholders to create compelling marketing content.
• Support website updates and ongoing optimisation to improve user experience and conversion.
• Develop engaging content that resonates with employers, schools, learners and other key audiences.
• Monitor industry trends and emerging digital marketing opportunities.

• Minimum 5 years' experience in digital…