Brand Manager

London, United Kingdom | Posted on 07/01/2026

• Develop and implement integrated marketing strategies aligned with the brand’s market entry and growth objectives.
• Build brand positioning, messaging, and go-to-market plans suitable for the UK automotive market.
• Ensure consistent brand identity across all marketing channels.

• Plan and execute national and regional marketing campaigns (online and offline).
• Manage product launch campaigns, tactical promotions, and seasonal activities.
• Track campaign performance and optimise based on data and insights.

• Oversee digital marketing activities including social media, website, CRM, paid media, and content marketing.
• Work closely with agencies to deliver effective digital and performance-driven campaigns.
• Monitor key metrics such as leads, traffic, conversion, and ROI.

• Support dealer network marketing activities, including local campaigns, POS materials, and events.
• Provide marketing guidelines, toolkits, and best practices to local partners.
• Conduct market research and competitor analysis to inform strategy and decision-making.
• Analyse customer behaviour, trends, and feedback to continuously refine marketing approaches.

• Manage marketing budgets effectively, ensuring cost control and return on investment.
• Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs.

• Proven experience in a marketing role, preferably within the automotive, FMCG, or consumer brands sector.
• Strong experience in brand building, campaign management, and digital marketing.
• Experience working with agencies and managing multiple projects simultaneously.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.
• Experience supporting a new brand launch or market entry.
• Experience working in an international or matrix organisation.
• Automotive industry knowledge and understanding of dealer networks.