Influencer Marketing Manager - B2B

Influence Manager - B2B

Department: PR & Influence

Location: London

Contract type: Fixed-Term (12 months)

Full Time/Part time: Full Time

Working Pattern: Hybrid

Reporting into: Influence Director / Influence Business Director

As a Business Influence Manager, you will play a pivotal role in bridging the gap between B2B marketing strategy and high‑impact influencer execution. While our work does occasionally cover B2C elements, the vast majority of your portfolio will be B2B‑focused. Your deep understanding of B2B audiences, corporate brand value, complex routes to market, and professional decision‑making journeys will play a key role in spotting where influence can add maximum value.

• Large‑scale production shoots (requiring solid production knowledge).
• Developing multi‑market toolkits for global brands.
• Creating research reports and thought‑leadership content.
• Developing and scaling employee advocacy/employee influencer programs.
• Partnering with industry thought leaders, executives, and academics for high‑profile events.

Ogilvy’s standard of delivery requires your client management to be first‑class. You must be results‑oriented, strategic, and capable of developing ‘best‑in‑class’ ongoing influencer programs with innovative creativity at their core.

Additionally, as a Manager/Account Manager within our team, you will act as a vital mentor and escalation point for Account Executives (AEs), supporting them in their professional growth.

• Manage the end‑to‑end delivery of complex influencer campaigns, ensuring they are delivered on time, on budget, and exceed client KPIs.
• Utilize your production knowledge to oversee content creation pipelines, from brief to final delivery, ensuring high‑quality output across social, digital, and offline channels.
• Actively contribute to the overarching Influencer strategy: recommend objectives, targets, action plans, calendars, and budgets.
• Construct, design, and present high‑quality, strategically sound pitch and campaign decks for internal stakeholders and clients.

• Maintain and build successful, trusting client relationships, acting as a day‑to‑day lead.
• Confidently sell in creative ideas, content streams, and strategic pivots in quick‑turnaround and high‑pressure situations.
• Align and collaborate seamlessly with cross‑functional teams (Media, PR, Social, Brand Activation, and Digital) to deliver integrated campaigns.

• Identify, vet, and negotiate contracts with B2B thought leaders, industry experts, and creators.
• Oversee the management of the influencer database, ensuring it is kept up‑to‑date and compliant with data standards.
• Oversee campaign reporting and measurement. While you will support and delegate to the Account Executive on reporting and identification tasks, you will maintain ultimate accountability for the accuracy and strategic insight of the data presented to clients.
• Stay up‑to‑date with cultural, B2B, and social trends, as well as customer views and attitudes, translating these into actionable campaign insights.
• Support on additional projects as required, including new business pitches, market reviews, and competitive trend analysis.

• Experience:
  
  A minimum of 2–3 years of dedicated experience in influencer marketing, corporate PR, or B2B marketing/sales.
• B2B/Corporate Acumen: A strong understanding of B2B audiences, professional social networks (specifically Linked In), and how to navigate the complex compliance, legal, and brand safety requirements of corporate clients.
• Strategic Capability:
  Proven ability to put together polished, logical, and visually compelling strategy and pitch decks (Keynote/PowerPoint).
• Relationship Management:
  Outstanding stakeholder management skills, with a track record of building consistently productive relationships with clients, talent, and internal agency partners.
• Resilience & Attitude:
  Self‑motivated, action‑oriented, and ambitious, with a positive ‘can‑do’ attitude and the ability to remain calm and optimistic under pressure.
• Digital Integration:
  Proven experience…