Senior Integrated Marketing Manager – Awards, Festival & Events

Job title:

Senior Integrated Marketing Manager – Awards, Festival & Events

Location:

London (Shoreditch)

Reports to:

Head of Marketing Campaigns Salary: £42 - £52 k (depending on experience) plus benefits

Hours:

9:30 am - 5:30 pm Monday to Friday, with hybrid working About D&A

D&A is a not-for-profit creative organisation that stimulates, enables and celebrates creative excellence through world-class awards, masterclasses, inspirational content, events and new talent programs.

Great creative work drives better outcomes, and creative excellence is achieved through a diverse, inclusive, sustainable industry, doing relevant work and being representative of the communities it serves. Therefore, everything we do is designed to support these values and help the commercial creative industries to be fairer, more inclusive, and more robust to make excellent, impactful work.

You’ll participate in a company culture that fosters creativity, collaboration, equity and innovation, with an active social calendar, wellness program, DEI initiatives and professional development support.

We're looking for an experienced Senior Marketing Manager to lead integrated marketing campaigns that drive awareness, engagement and commercial performance across D&A's Awards, Festival and events portfolio.

This is a strategic and hands-on role for a commercially minded marketer who can develop and deliver end-to-end marketing plans that build brand profile, grow audiences, increase entries, ticket sales and participation, and deliver measurable business results.

Working closely with Product, Partnerships, Sales and Digital teams, you'll develop integrated campaigns across owned, earned and paid channels, ensuring a consistent customer journey from awareness through to conversion and retention.

You’ll also play a key role in supporting partner marketing activity, maximising the value of commercial partnerships through co-marketing campaigns and collaborative promotional opportunities.

• Deliver integrated marketing campaigns that support D&A's commercial, audience growth and engagement objectives, in line with the overall marketing strategy.
• Lead the end-to-end planning, management and delivery of campaigns across D&A's Awards, Festival and events portfolio, from campaign development and positioning through to launch, optimisation and post-campaign evaluation.
• Develop campaign plans, messaging, customer journeys and channel activation plans that drive awareness, consideration, conversion and repeat engagement across diverse international audiences.
• Manage multiple concurrent campaigns across a varied portfolio of products and events, ensuring activity is delivered on time, within budget and to a consistently high standard.
• Coordinate cross-functional teams, agency partners and suppliers to deliver integrated campaigns across digital, content, partnerships and event marketing channels.
• Work closely with the Head of Marketing Campaigns to implement campaign strategies and recommend optimisations based on customer insight, testing and performance data.

• Plan and deliver integrated marketing campaigns that drive registrations, ticket sales and audience engagement for D&A's Festival and wider events programme.
• Develop audience-focused marketing plans for live, hybrid and online events, tailoring messaging and channels to different audience segments.
• Work closely with Programme, Partnerships and Production teams to align marketing activity with event content, speakers, sponsors and key milestones.
• Coordinate campaign activity across digital, content, PR, social media, email and partner channels to maximise event visibility and attendance.
• Support event launches, programme announcements and speaker reveals with timely, integrated marketing activity.
• Monitor ticket sales, registrations and audience engagement throughout campaign delivery, making recommendations to optimise performance and achieve commercial targets.
• Deliver post-event marketing activity to maximise audience retention, content engagement and future participation.

• Deliver integrated…