Senior Digital Acquisition Manager

Overview

Job Title: Senior Digital Acquisition Manager

Location: Euston, London / Hybrid

Salary: £50,000 - £60,000

Hours: Monday to Friday, 09:00 – 17:00

The Senior Digital Acquisition Manager will own and evolve the organisation’s email marketing and marketing automation strategy, using customer data, behavioural insights and lifecycle journeys to build a high-performing acquisition and conversion engine. This is a senior, hands-on role for an experienced digital specialist who wants to shape how we attract, nurture and convert customers  will bring deep expertise in marketing automation platforms, CRM and lifecycle marketing to design sophisticated, data-driven customer journeys that improve engagement, conversion and revenue performance.

• Own the end-to-end email marketing and automation strategy, including segmentation, campaign planning, execution and continuous optimisation.
• Design and manage automated lifecycle journeys (e.g. welcome, nurture, abandonment, re-engagement and retention flows) within the marketing automation platform.
• Develop and execute advanced segmentation and personalisation strategies using behavioural, transactional and CRM data.
• Ensure email deliverability, list health and GDPR compliance, protecting sender reputation and inbox placement.
• Analyse and report on campaign and automation performance, translating insights into actionable improvements and revenue growth.
• Build and optimise customer lifecycle programmes that improve lead conversion, retention and long-term engagement.
• Own a structured A/B and multivariate testing roadmap across email and automation journeys, embedding learnings into ongoing optimisation.
• Act as the internal subject matter expert on email and automation, partnering with stakeholders, agencies and vendors to drive performance and innovation.

• Significant experience in digital marketing with specialist expertise in email marketing and marketing automation.
• Proven experience building and optimising complex automated lifecycle journeys in platforms such as Hub Spot, Salesforce Marketing Cloud, Klaviyo or similar.
• Strong understanding of segmentation, behavioural triggers, lifecycle marketing and personalisation at scale.
• Knowledge of email deliverability and GDPR compliance requirements.
• Strong analytical skills with the ability to interpret data and translate it into commercial outcomes.
• Commercial mindset with a clear understanding of acquisition, conversion and revenue impact.
• Confident stakeholder manager with experience presenting to senior leadership.
• Desirable:
  Experience integrating CRM systems with marketing automation platforms, including data mapping and technical implementation oversight.
• Broader performance marketing experience across channels such as PPC, paid social, SEO or affiliates.
• Familiarity with platforms such as Google Ads, Meta Ads Manager or Linked In Campaign Manager.

• Highly organised with strong attention to detail and ability to manage multiple priorities.
• Confident, collaborative and able to challenge constructively when required.
• Proactive problem-solver with a strong risk awareness mindset.
• Commercially focused, with a clear understanding of marketing as a revenue driver.
• Self-sufficient and comfortable working autonomously in a fast-paced environment.

Campions: Campions is one of the fastest growing sales and lettings agency groups in the UK. It currently includes the Chestertons, Chase Buchanan, Retirement Home search and Campions Lettings & Management brands which collectively sell, rent and manage thousands of properties across the country every year.

Perks That Make a Difference:

Benefits: Employee assistance programme, competitive holiday allowance + public holidays, charity matching and payroll giving, contribution towards eye care tests, annual flu vaccination vouchers, birthday leave, health cash plan plus a range of other additional benefits linked to specific job grades.

Equal Opportunity: We are an equal opportunities employer. We are committed to creating a diverse and inclusive workplace. We will thoroughly consider all applications without regard to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity status, or disability status.