Marketing Manager

Description

Marketing and Communications is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.

Cultural Engagement brings together our work in Arts, English and Education in a globally connected and sustainable way, sharing skills, knowledge and expertise to provide more joined up responses to key global challenges, and increasing our impact with audiences, partners and beneficiaries around the world.

Main accountabilities

Sector/Subject Expertise

Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis.
Communicates guidelines and policy for use of agencies and third parties in marketing campaign and communication activity. Provides clear briefs and manages the quality of creative output, checking brand and ethical marketing guidelines are adhered to.
Supports the Senior Marketing Manager to ensure effective scoping, costing, delivery, ROI and evaluation of all marketing and communication campaigns.
Manages the day to day running of digital channels, and where appropriate, creates and commissions relevant, high-quality content in support of programme objectives.

Brand and Market Positioning

Ensures the brand and reputation are preserved and improved, particularly on partner platforms and channels.
Provides expert advice, support and challenge on marketing to internal stakeholders.
Keeps abreast of the latest developments and trends in marketing, and in the wider sector.
Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen professional expertise.

Consultancy, analysis & problem-solving

Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
Applies analytical approaches to identify and assess new opportunities for marketing activity.
Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.
Benchmarks marketing performance against industry comparators.
Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for significant changes to policy, practice or approach.

Strategy and Planning

Ensures marketing strategy is aligned with the business areas and global marketing strategies.
Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.

Commercial & financial management

Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship & stakeholder management

Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Leadership & management

Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.
Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
Shares intelligence and ideas to support Senior managers in identifying/ developing new ways in which Marketing could positively impact upon the operational efficiency and effectiveness.

Minimum/essential

Experience in the cultural, education or charitable sectors
Experienced in the design and delivery of marketing strategies and plans to support programmes/products

Experience of conceiving and…