Addressable Solutions Lead

The purpose of this role is to support the Product Strategy Director with the process of building technical responses for client pitches. This includes analyzing and documenting outcomes in order to make recommendations on best practice, developing the pitch process.

Job Description:

Introduction Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Amplifi is an important part of our world-class offering
-it is the supply-side platform of dentsu, consisting of three pillars:
Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practises. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

We’re hiring for an Addressable Solutions Lead as part of Amplifi in London Purpose of the Role The Addressable Solutions Lead will be responsible for developing market-leading addressable media solutions across You Tube, online video and display, creating scalable propositions that combine data, inventory, technology and measurement to deliver differentiated value to clients.

This role will sit at the heart of dentsu’s addressable media capability, building solutions that maximise the impact of proprietary assets, utilise best-in-class partner offerings, and create a clear strategic and commercial advantage in the market. The successful candidate will combine specialist expertise in addressable planning and activation with a broader understanding of omni-channel application, ensuring solutions can connect into wider video, social, search and display ecosystems.

This is a highly strategic and hands-on role requiring someone who is comfortable shaping propositions, mapping processes, influencing stakeholders, and translating complex channel capability into practical, revenue-generating solutions.

Key Responsibilities Solutions and product development:

- Take clear ownership of the Addressable solutions roadmap, ensuring priorities, milestones and dependencies are actively managed and aligned into a central Master Roadmap that coordinates delivery across all solution areas.

Channel expertise and specialist leadership:

- Act as the specialist lead across You Tube, OLV and display, with working knowledge of key ecosystems such as Google, Amazon, TTD, SSP curation and publisher-direct/video partner environments.

Planning, optimisation and measurement:

- Drive smarter planning, optimisation and measurement across You Tube, online video and display, defining what great performance looks like and building insight-led frameworks that improve value, sharpen activation, strengthen reporting and turn campaign learnings into better client outcomes and future solutions.

Process, tooling and operational design:

- Demonstrate strong working knowledge of agency tools, systems and media workflows, including ad serving, trafficking, measurement setup, taxonomy discipline and operational governance.

Cross Channel collaboration:

- Work closely with AV and Social solution leads to ensure consistency of thinking across audience strategy, measurement, commercial logic and integrated planning

Qualifications + Skills Deep expertise in You Tube, online video, display and addressable programmatic media.

Strong…