Growth Marketing Senior Manager, Experience Campaign

Medidata:
Power Smarter Treatments and Healthier People Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than thirty eight thousand trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million users trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster.

Discover more at  the Medidata Team:

Medidata is the leading cloud-based platform for clinical trials, empowering life sciences organizations to bring life-changing therapies to market faster. As part of Dassault Systèmes, we are at the forefront of innovation in clinical research, supporting a global ecosystem of life sciences companies with cutting-edge technology and data-driven solutions. This position offers the opportunity to contribute to our mission of improving patient outcomes while gaining hands-on experience in demand generation marketing within the life sciences and clinical trial technology industry.

Your Mission:

As the Senior Manager, Growth Marketing of an Experience Campaign, you will report to the Sr Director of Growth Marketing. In this role, you will serve as a strategic, hands-on individual contributor responsible for leading the paid for digital, planning, execution, and measurement of an Experience demand generation program globally. You will bridge the gap between high-performance paid media and content strategies to drive high quality leads and pipeline opportunities for an Experience marketing campaign.

Responsibilities:

Integrated Campaign Execution:
Partner with digital media team and external agency partners to design and execute multi-channel demand generation programs across a variety of platforms, e.g Linked In Social, Content Syndication and Programmatic DSPs, alongside outbound email and events.  AI-Driven Content Workflows:
Implement AI-driven content production workflows—utilizing LLMs (Gemini, ChatGPT, Claude, etc.)—to scale high-quality demand gen assets, personalized email sequences, and dynamic ad copy while maintaining brand voice. Full-Funnel Optimization:
Manage the full performance marketing funnel, from top-of-funnel awareness (Display/Video) to bottom-of-funnel conversion, with a rigorous focus on lead quality and pipeline acceleration. Advanced Measurement & Analytics:
Partner with Marketing operations to understand and action the measurement framework for the Experience campaign, utilizing Multi-Touch Attribution (MTA), testing, and engagement patterns to provide clear insights and actionable recommendations for optimization.

Workflow & Automation:
Partner with Marketing Operations to lead the technical execution workflow within marketing automation platforms (Eloqua/Salesforce) and manage A/B testing strategies for landing pages and email performance.

Cross-Functional Collaboration:

Partner with Product Marketing, Solution Sales Specialists, Business Development and subject matter experts to develop messaging and align content with search intent and technical SEO strategies to build topical authority. Strategic Planning:
Contribute to quarterly marketing planning with data-backed recommendations on budget allocation and channel diversification based on performance trends.

Qualifications:

Solid experience in B2B or B2C marketing, with strong expertise in demand generation, digital marketing, and integrated campaign strategy.

Paid Media Mastery:
Proven experience managing high-budget B2B campaigns across SEM (Google/Bing), Paid Social (Linked In/Meta), content syndication and Programmatic platforms. Content & AI

Innovation: Proficiency in prompt engineering and AI-assisted content tools (Gemini, Claude), testing and pilots to accelerate asset development and content refreshes. Advanced Analytics:
Hands-on experience with data visualization tools (Tableau, Google Analytics
4) and a deep understanding of campaign attribution models and media…