Marketing Manager – Customer Growth & Retention (12-months FTC)

Sky Business is the business-to-business division of Sky. No matter their size or sector, we keep businesses connected and customers entertained with our next generation network and unrivalled sports and entertainment. With an exciting, fast-paced environment, we're looking for exceptional people, who are restless to innovate and build the future, helping Sky Business and our customers to grow. And with the support of a truly trusting and collaborative team, you'll grow alongside our business.

This role sits within the Commercial & Marketing team and is responsible for driving marketing strategies, engagement, retention and commercial growth across Sky Business's existing customer base. With a primary focus on our Indies customer segment (microbusinesses and single-site owners across hospitality, retail and service sectors) the role will lead customer marketing activity across the Business TV portfolio.

Plan and deliver customer marketing activity across the Hospitality ( Indies ) customer base to drive retention, value growth and customer engagement, with a focus on simple, relevant and service-led communications.

Identify and execute upsell opportunities across the existing Business TV product portfolio, promoting relevant connectivity and value-added services that meet customer needs and increase customer lifetime value.

Drive cross-sell performance of key products such as Broadband and Mobile, increasing multi-product adoption and maximising customer value.

Own and optimise always-on and triggered customer journeys across Email, SMS, Direct Mail, Customer Care, Social and Paid Media channels to improve engagement, conversion and retention outcomes.

Partner with Brand, Insights , Pricing, Data and Marketing Operations teams to ensure customer strategy, creative development, data analytics and customer insight are aligned to business objectives and campaign plans.

Lead quarterly planning, trading reviews and performance analysis, using customer insight, historic performance and forecasting to identify opportunities, mitigate risks and optimise results.

Demonstrable success managing end-to-end commercial marketing activity
, from opportunity identification, segmentation and business case development through to campaign execution, optimisation, performance evaluation and measurable commercial outcomes.

Strong analytical and commercial capability
, with experience using customer, campaign and commercial data, propensity modelling and customer value management techniques to identify opportunities, assess market potential and make data-informed decisions.

Experience creating, interpreting and optimising performance dashboards and KPI reporting
, translating complex data, customer insights and campaign performance into clear, actionable recommendations for stakeholders and senior leadership.

Excellent stakeholder management, communication and influencing skills
, with the ability to collaborate across multiple teams, work effectively in fast-paced environments and confidently present recommendations to senior leaders.

Strong understanding of B2B customer segmentation, CRM, customer journey and lifecycle marketing
, with experience using marketing automation, customer data and campaign management platforms across channels including Email, SMS, Direct Mail and Paid Media; experience supporting hospitality, micro-business or SME customer segments is advantageous.

There's one thing people can't stop talking about when it comes to l ife a t S ky: the perks . Here’s a taster:

• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky M obile, Sky B roadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.

Our Sky Group HQ. Equipped with state-of-the-art technology and work spaces, there’s plenty of space to see your big…