Paid Social Manager

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit

We are looking for a paid social specialist to continue their career as Account Manager. This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients.

The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, Tik Tok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social.

• Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary). Comfortable using advanced features such as bid rules and 3rd party optimisation/ creative/ measurement tools to achieve results for clients.
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with Executives, Snr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.
• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.

• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, Tik Tok, Pinterest and others.

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly…