Implementational Planning Lead Job London area,Greater London England UK,Marketing / Advertising / PR

Location: Greater London

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2933 - Implementational Planning Lead - GCS About Wavemaker

Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Entertainment category hub (ents hub includes clients : Paramount, Viacom, Bungie Games, Riot, Sky). The client for this role is our newly acquired and Wavemaker worldwide’s largest client, Audible. The set up of each team is specific to the client’s needs but is largely dependent on the scope of media channels.

Client

Context:

Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets:
France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.

Role Context:

As Implementational Planning Lead, you will be responsible for the coordination and delivery of performance and branding campaigns across all biddable channels across 5 European markets.

The role involves leading a team of channel-specialist Execs, Managers and Directors both in the London office and in the Global Hub, who are a core part of the team. Specifically 5 channel-specialist Directors will report directly in to this position.

Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class campaigns which exceed client’s expectations.

This includes campaigns with a mobile app-install objective (MAI) which have their own set of KPIs and unique tracking considerations using the Kochava platform.

Key Responsibilities:

Campaign Management.

Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational. You are accountable for your team’s adherence to Wavemaker Governance and GroupM best practices across your clients.
Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity.
Have an excellent understanding of app download campaigns and how to drive the best campaign results.
Maintain a forward thinking and innovative approach in the development of all biddable activity.
Take responsibility & direct performance and your wider team’s deliverables.
Development of overall client digital and data roadmaps in conjunction with Client Lead and Activation Partner
Oversight of the holistic digital strategy for tactical campaigns including the approach for building and targeting audiences effectively across platforms
Positively provoking past thinking and driving innovation within all channels including keeping up to date with new publisher innovations and applying them to clients
Ensuring there is an effective test and learn framework for client campaigns in order to maximise performance.

Client & Partner Management.

Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
Advise internal and external stakeholders around paid search and industry trends, displaying a deep knowledge and also how it impacts client’s businesses.
Demonstrate expert knowledge of and monitors the…