Affiliate Marketing Growth Specialist (£40k) at Tooth Fairy Healthcare Ltd

Affiliate Marketing Growth Specialist

£40k

Tooth Fairy Healthcare Ltd is a growth-stage UK healthtech company building a digital dentistry platform that makes teeth whitening and clear aligners more accessible through a direct-to-consumer wellness ecosystem.

You will lead the expansion of Tooth Fairy Healthcare Ltd’s affiliate and social commerce presence across the UK. By building a high-performance creator engine on platforms like Tik Tok and Instagram Shop, you will drive measurable GMV growth. This is a hands-on opportunity to own the channel from the ground up within a fast-scaling healthtech environment.

Remote, UK

• Full ownership of the affiliate channel at a fast-growing healthtech startup making dental care more affordable.
• Direct impact on revenue by building a C2C growth engine from scratch rather than just managing existing accounts.
• Flexible remote UK work environment within a mission-driven team focused on wellness and digital health innovation.

• Build and scale affiliate revenue through social commerce channels, focusing specifically on Tik Tok Shop and Instagram Shop.
• Recruit and manage a network of affiliate creators while overseeing program performance on platforms like Awin and Impact.
• Identify winning content formats and brief creators to develop high-converting assets that drive consistent GMV growth.

• Proven track record of scaling affiliate programs in the UK health, beauty, or wellness categories.
• Deep technical expertise with affiliate platforms such as Awin, Impact, or Rakuten and social commerce tools.
• Self-starter mindset with the ability to design repeatable growth systems and iterate based on performance data.