Planning Director

LONDON, UK (Hybrid Working - 3 days in the office per week) A benchmarked salary between 64,560 to 74,310. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEWCroud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy.

We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW At Croud, Planning Directors are responsible for growing our clients’ businesses by matching incisive strategy with the plan to deliver it. As part of our Strategy & Planning team, you’ll be the main point of contact for our clients; that requires strategic smarts, a detailed knowledge of media and media planning and the ability to build transformative partnerships with senior marketing leaders.

The successful candidate will have a client-centric approach, exceptional communication skills and a self-starter attitude, taking the lead on various projects  will be adaptable and resilient, gaining full trust of our clients, and the ability to analyse a situation. A willingness to take calculated risks and the knack to question the status quo while seeing a clear path to success, is desirable in this role.

RESPONSIBILITIES Key responsibilities include, but are not limited to:

Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to produce strategy with broad buy-in and media plans.

Steer Croud’s relationships with key clients, gain a deep understanding of the commercial drivers of their business, work alongside the Client Partner to map the client’s organisation and identify key stakeholders

You’ll be present at every stage of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance.

Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data.

Creation of media strategy that covers all paid media channels - both online and offline.

Oversee measurement and testing strategy across channels, driving constant improvements in performance.

Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable.

Drive revenue for Croud through existing account growth and contribution to business development.

Complex marketing problem solving; turning solutions into strategies to present back to clients.

Represent Croud at industry events, public speaking and thought leadership.

Managing a Planning team within a client hub, including line management of one or more Planning Managers.

Oversee the creation of high quality and timely deliverables for clients, and making sure that billing from media campaigns is accurate.

PERSON SPECIFICATION Demonstrable in-depth experience as a Planner or Account Director. We’re open to candidates from comms, media or digital planning backgrounds, or who currently work in strategy roles.

Proven experience developing integrated campaign strategies that deliver measurable client outcomes across digital channels.

Experience in CPG and/or multi-brand retail is a…