Commercial Content Editor

Overview

ABOUT THE JOB

Working within Content Labs

Content Labs is Haymarket Business Media's specialist commercial content division. We partner with leading B2B organisations to create high-impact content, campaigns and experiences that engage professional audiences and deliver commercial value. By combining editorial excellence with strategic insight, we develop innovative content solutions that help our clients achieve their objectives while contributing to Haymarket's continued growth.

The Role

• The Commercial Content Editor will lead the creation and delivery of high-quality commercial content and integrated marketing campaigns across a range of B2B sectors, ensuring all content delivers value for clients, engages target audiences and supports Haymarket's commercial objectives.

• Work collaboratively with clients and cross-functional teams to develop creative, audience-focused content solutions that meet commercial goals while maintaining Haymarket's editorial standards, content quality and brand reputation.

• Translate client briefs into compelling multi-channel content and campaign propositions across digital, audio, video and live formats, supporting new business opportunities, developing innovative content solutions and contributing to the continued growth of Content Labs.

Key Responsibilities

• Create, commission and edit high-quality commercial content across a range of formats, including articles, thought leadership features, video scripts, podcasts and digital event agendas ensuring all output meets client objectives and Haymarket's editorial standards.

• Partner with the internal commercial teams to brainstorm innovative content concepts, transforming ideas and proposals into compelling, high-conversion pitches to win client campaigns.

• Build strong relationships with clients, acting as a trusted editorial partner to understand their objectives and deliver engaging content that balances commercial objectives with audience needs.

• Research industry trends, audience behaviour and market developments to inform content strategies and ensure campaigns remain relevant, insightful and effective.

• Source, commission and manage freelance writers, designers, producers and other creative suppliers, ensuring projects are delivered to agreed quality standards, timescales and budgets.

• Identify and secure suitable speakers, contributors and industry experts to support commercial content, webinars, events and thought leadership programmes.

• Work collaboratively with project managers, sales, marketing and editorial teams to ensure the effective planning, delivery and evaluation of marcomms campaigns.

• Work collaboratively across the Sales, Marketing and Editorial teams to ensure seamless campaign delivery and monitor campaign performance. Leveraging audience insight and client feedback to identify opportunities for future content development.

Key Relationships

Works closely with the department heads, project managers, sales, marketing, core Editorial teams and external creative freelancers to build effective working relationships, share knowledge, provide support and contribute to the successful delivery of business objectives.

Knowledge, Skills & Experience

Knowledge

• Knowledge of B2B media, publishing, content marketing or commercial content environments.

• Strong understanding of marketing communications (marcomms).

• Understanding of integrated marketing communications, content strategy and client relationship management.

• Knowledge of digital publishing, SEO, AI discoverability and content performance across multiple channels.

• Understanding of audience insight, campaign performance metrics and content management systems (CMS).

• Awareness of multimedia content formats, including digital, video, audio and live events.

Skills

• Excellent writing, editing and storytelling skills, with the ability to adapt content for different audiences, channels and formats.

• Strong communication and relationship-building skills, with the ability to work effectively with clients and internal stakeholders.

• Confident collaborating and negotiating with senior B2B clients and cross-functional…