Consumer Data - Insight & Data Storytelling Lead

Consumer Data - Insight & Data Storytelling Lead

London W14 8TS
, UK

Posted Thursday 6 August 2026 at 00:00

About Us

The BI & Data Storytelling team is part of CACI's Consumer & Market Intelligence division, transforming data, research and AI-driven outputs into clear, actionable insights.

We help our clients better understand their customers, solve complex business challenges and make more informed decisions through the effective use of data, evidence and storytelling. By combining analytical expertise with strategic thinking, we turn complex information into commercially relevant actions and measurable outcomes.

As our team continues to grow, we are looking for an experienced Insight & Data Storytelling Lead to join us and help deliver impactful, insight-led solutions for a diverse range of clients and sectors.

The Opportunity

As an Insight & Data Storytelling Lead, you will operate at the intersection of data, research, storytelling and consulting, leading projects that help clients better understand their customers, improve performance and identify opportunities for growth.

Working alongside analysts, researchers and consultants, you will transform complex evidence and analysis into compelling stories, strategic recommendations and measurable business outcomes.

This role offers the opportunity to:

Lead the delivery of insight-led projects spanning audience insight, customer segmentation, dashboards, research programmes and strategic consulting.

Translate complex research and analytical outputs into clear, engaging narratives and actionable recommendations.

Develop presentations, reports, personas and client-facing deliverables that influence business decisions.

Build trusted relationships with client stakeholders and act as a strategic advisor.

Work collaboratively with cross-functional teams to design and deliver integrated solutions.

Support proposition development, pitches and wider business growth initiatives.

Line manage and mentor team members, helping to build insight and storytelling capability across the team.

Champion innovation, quality and the adoption of emerging technologies and AI-enabled approaches.

What Makes This Role Different?

Combines customer insight, storytelling and commercial consulting.

Focuses on turning complex data and research into meaningful business action.

Offers significant client-facing responsibility and strategic influence.

Provides opportunities to contribute to proposition development, commercial growth and new business activity.

Delivers exposure to a broad range of sectors, clients and emerging AI-enabled solutions.

The Fit

We're interested in speaking with experienced insight, research and consulting professionals who have a passion for turning data into compelling stories and actionable business recommendations.

You will have experience:

• Using data, insight and research to drive better marketing, customer or business decision-making.
• Leading insight, research or consulting projects from briefing through to delivery.
• Interpreting complex data and research findings and translating them into clear commercial recommendations.
• Presenting findings and recommendations to senior client stakeholders.
• Creating structured insight outputs, strategic recommendations and client-facing deliverables.
• Developing compelling presentations and visual storytelling using PowerPoint.
• Managing client relationships and acting as a trusted advisor.
• Solving complex business problems and identifying the key commercial implications behind analysis.
• Working across cross-functional and virtual project teams.
• Supporting pitches, proposals and business development activities.
• Line managing or mentoring colleagues and contributing to capability development.
• Managing multiple projects simultaneously while maintaining high-quality delivery.
• Demonstrating strong organisational skills and attention to detail.

Experience in the following areas would be advantageous:

Market research and customer insight methodologies.

Quantitative and qualitative research analysis.

Customer segmentation and audience insight solutions.

Advanced Excel skills.

Using AI tools to support insight generation, storytelling or content development.

Working within consulting, agency or data-led environments.

CACI is proud to be an equal opportunities employer. Embracing the diversity of our people, we are on a journey to build a truly inclusive work environment where no one is treated less favourably due to ethnic origin, age, sex, gender identity, veteran status, religion or belief, sexual orientation, marital status, and disability or health condition, actively working to prevent discrimination.

Asa Disability Confident employer ,wewill;

• Provide reasonable adjustments in the recruitment process where requested (contact a member of the recruitment team on  to discuss individual requirements further)
• Offerpeoplewithhealthconditionsanddisabilities,meetingtheminimumcriteriaforaroleaninterview.

Our people are unique and we encourage and support them to be confident…