Regional NC Activation Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco United Kingdom
has an exciting opportunity for a Regional NC Activation Manager in London

Work as an integral part of the Regional NC deployment; assist and deploy the Global Consumer Activation Plans and relevant programmes in AME for Breakthrough and Strategic Projects. This will serve and provide a support function to all DRBU's and EM’s; understanding their needs, and ensuring assets and plans are handed off on time and in full for them to deliver in line with agreed standards and the ambition of fostering greater adoption and brand consistency.

• Strengthen DRBU initiatives by cultivating a supportive culture within the CX team and actively contributing to Lead DRBU development alongside the global team, while effectively advocating for non-lead DRBU interests. Enhance strategic collaboration, content development, planning, and orchestration; support capability building; and facilitate the dissemination of best practices from Lead DRBUs across the AME region through close coordination with the Regional NC Category team and Regional CX to maintain consistent branding.
• Advance the overarching objective of expanding the NC portfolio and brand presence among audiences by aligning with cultural insights and delivering targeted, engaging content.
• Brand Visibility and Market Growth:
  The Regional Activation Manager is responsible for leading regional marketing initiatives and activation plans, ensuring that global strategies are tailored for regional relevance. This role has a direct impact on brand awareness, consumer engagement, and commercial performance within the region.

• Thoroughly understand the global strategy for Consumer Experience and how it shapes unique, relevant, and whenever possible, personalised interactions for NC consumers. The goal is to deliver a consistent brand experience at every consumer touchpoint, encouraging users to share their positive experiences and become loyal supporters of the brand for Breakthrough and Strategic Projects.
• Grasp the needs of DRBUs and EMs to contribute to the global creation of comprehensive 360-degree consumer experience plans, strategic templates, and activations that maximize commercial opportunities. This could involve social and digital content, retail events, physical and digital promotions, hospitality (both physical and digital), connected packaging, ecommerce, and CRM initiatives.
• Support, and frequently lead, the execution and dissemination of Integrated Consumer Experience planning processes and cycle plans from key Markets or DRBUs. This ensures timely communication, increases transparency, and encourages broader adoption and activation across additional DRBUs and EMs.
• Enhance DRBU and EM understanding of activations and identify ways in which successful activations can be reverse engineered to inform global Consumer Experience strategies and programs that address EM requirements.
• Campaign effectiveness:
  Identify and evaluate potential opportunities by applying KPIs and critical success factors to ensure that campaigns in DRBUs and EMs are fit for purpose. Where applicable, oversee CF and AF delivery by global team, ensuring delivery within budget and timelines, and take the learning from the lead DRBUs for the rest of AME Campaign deployment.

• Extensive experience in CPG, brand-led, and lifestyle organizations, with strong exposure to above-market environments.
• Expertise in content, brand, and campaign planning, with a solid understanding of Creative Agency workflows.
• Strong strategic mindset and ability to translate the global Consumer Experience vision into impactful execution.
• Experience activating content and assets across multiple consumer touchpoints.
• Strong stakeholder management skills, with the ability to influence and build relationships across cultures, functions, and matrix organizations.
• Excellent communication and presentation skills, combined with resilience and the ability to deliver end-to-end projects in fast-paced environments.
• Adaptable and collaborative, with proven experience managing change, navigating ambiguity, and solving problems in agile ways of working.
• Proficient in agile tools and methodologies, including Kanban, backlog management, , Workfront, and AEM, supported by a university degree.

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with…