Lead Product Marketing Manager, AI

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $380 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on Linked In to keep up to date with new product features and insights from the team.

If you're a customer-obsessed Product Marketing Manager with AI or deep-tech experience, this is an opportunity to help define the future of one of the world's most ambitious AI-powered consumer products.

You’ll be the dedicated PMM for our AI & Chat pillar, partnering closely with Product, Engineering, Design, Data Science, and Growth to shape what we build, how we bring it to market, and how millions of customers experience AI-powered financial guidance. From influencing product strategy and positioning to leading launches and driving adoption, you'll own the full lifecycle of some of Cleo's most strategic initiatives.

We’re hiring in both the US (East Coast-friendly hours) and London.

• Build a trusted partnership with product and engineering, influencing roadmap decisions through deep customer understanding, market insights, competitive intelligence, and whitespace analysis.
• You are the go-to expert on our AI product and underlying technology – where we win, where we don’t, and why.
• You understand or are able to grasp the technical details quickly and independently.
• Deeply understand our US-based audience’s money habits, needs, and behaviors across AI and financial products.
• Bring the voice of the customer into product development from the earliest stages, helping ensure we're building products that solve real problems and stand out in the market.

• Own end-to-end GTM for AI-driven features, from early-stage concepting through launch, iteration, and scaled growth.
• Create clear, compelling positioning and messaging that lands emotionally and functionally, grounded in insight and differentiated by brand. You can oscillate equally between technical concepts aimed at investors to simplified versions aimed at consumers.
• Write sharp strategy and creative briefs that help cross-functional teams produce their best work.
• Design and execute channel strategies and launch plans from scratch, whether it’s a major feature rollout or a market-defining innovation.

• Partner closely with Lifecycle, Performance Marketing, Product, and Data Science to increase adoption, engagement, and retention.
• Use experimentation, customer insights, and data to identify opportunities, validate hypotheses, and continuously improve product performance.
• Define success metrics, measure impact, and use learnings to influence future product and marketing decisions.

• 6+ years of Product Marketing experience in fast-paced, high-growth technology companies.
• Strong AI or deep technical fluency - you can quickly understand complex technologies and translate them into clear customer value without sacrificing accuracy.
• Proven experience bringing innovative products to market, from early-stage (0→1) launches through scaled growth.
• Highly autonomous and comfortable operating in ambiguity. You independently drive complex initiatives from strategy through execution, requiring little direction while…