Senior Product Marketing Manager - B2C

About Ledger We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions.

Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us  Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.

The team

We are seeking an Integrated Marketing Manager to serve as the strategic architect for the Ledger Consumer Ecosystem. In this senior role, you will bridge deep product marketing expertise with integrated campaign orchestration, positioning Ledger hardware ("Signers") and the Ledger Wallet app as one unified, secure trading solution.

You are a cross-functional influencer and GTM architect. While dedicated channel owners (CRM, Performance, Social, Web) manage tactical delivery, your mandate is to define the target audience, build the value propositions, and orchestrate the cohesive frameworks and "strategic guardrails" that guide their efforts. You will apply operational rigor to ensure that GTM plans are executed flawlessly across the physical and digital ecosystem.

Your mission Integrated Strategy & Product Positioning Unified Narrative:
Define core positioning, messaging frameworks, and user personas. Champion the "Better Together" narrative that bridges Ledger’s physical hardware and digital services.

Strategic Briefing & Guardrails:
Translate complex product capabilities into compelling consumer benefits. Develop high-level briefs and strategic guardrails that give creative and channel teams clear direction for impactful assets and campaigns.

Thought Leadership:
Establish Ledger's overarching market narrative by cultivating strategic relationships with key ecosystem partners, influencers, and industry associations.

Collateral Excellence:
Create compelling marketing collateral, including website content, product videos, and case studies to effectively communicate value propositions.
2. Go-to-Market (GTM) Orchestration & Operational RigorGTM Leadership:
Own the end-to-end GTM strategy from ideation to launch for new products, features, and major updates.

Operational Excellence:
Apply operational rigor by managing the flow of creative briefs, tracking launch milestones, and maintaining GTM playbooks to ensure cross-functional teams deliver on time.

Cross-Functional Hub:
Act as the central hub connecting Product Management, Sales, Engineering, and Regional Marketing to ensure alignment on roadmap priorities.

Lifecycle Architecture:
Design macro-level blueprints for customer acquisition and engagement. Establish the high-level framework for maximizing long-term Lifetime Value (LTV), guiding CRM and performance teams on targeted retention and "always-on" campaigns.
3. Market Intelligence & Performance Optimization Insights & AI Workflows:
Synthesize market research and competitor analysis to inform GTM strategies. Build and maintain AI workflows to track market intelligence and surface strategic opportunities.

KPI Ownership:
Define what success looks like by establishing overarching goals and metrics for launches; partner with analytics teams to measure effectiveness and optimize for maximum…