Copywriter

HOW WILL YOU MAKE AN IMPACT?

dunhill is seeking a highly accomplished and strategic Senior Copywriter, Brand & Editorial, to help define, protect, and evolve the House voice across all global marketing and communications. This pivotal role will be responsible for delivering refined, accurate, and distinctive copy that resonates with our discerning male clientele and elevates the Maison's narrative across every touchpoint.

Act as the primary guardian of the dunhill tone of voice across all global marketing and communications, ensuring consistency, precision, and luxury appeal.

Develop and write engaging, persuasive, and on-brand copy for all global marketing campaigns, including seasonal launches, product drops, and brand initiatives. Craft compelling narratives for product storytelling across ready-to-wear, tailoring, leather goods, hard product, gifting, and client experience. Produce high-quality copy for a wide range of channels, including:

• Digital
• Campaigns
• Retail & Clienteling
• Events & PR
• Internal

Translate complex product, merchandising, and creative briefs into refined, consumer-facing narratives that articulate the Maison's craftsmanship, innovation, and luxury positioning.

Help develop and maintain comprehensive tone of voice guidance, messaging frameworks, and copy principles for recurring brand and product moments, ensuring editorial excellence.

Partner closely with Creative, Marketing, PR, Digital, Merchandising, and Regional teams to ensure all copy is accurate, consistent, channel-appropriate, and aligned with overarching brand and business objectives.

Meticulously proofread, edit, and refine all copy, including reviewing and providing feedback on content from agencies, freelancers, regional teams, and internal stakeholders. Ensure all written materials reflect the House’s exacting standards of precision, restraint, craft, and quality.

Provide strategic guidance and support for the adaptation of global copy for regional nuances, working with local marketing teams to ensure cultural relevance while maintaining brand integrity.

Manage multiple deadlines across campaign, trading, and brand calendars, demonstrating strong organizational skills and the ability to prioritize effectively while maintaining the highest editorial standards.

Integrate SEO best practices into content creation to enhance online visibility and search engine ranking, where appropriate.

• The successful candidate will be both a precise writer and a strong editorial thinker, able to move confidently between elevated brand storytelling, intricate product detail, compelling commercial messaging, and fast-turnaround channel copy.
• Proven experience as a Copywriter, with a significant portion dedicated to the luxury, premium menswear, or high-end lifestyle sector.
• Demonstrable experience within a luxury Maison, premium menswear brand, editorial platform, creative agency, or global retail business.
• A strong portfolio showcasing exceptional creative writing skills, a sophisticated understanding of luxury brand communication, and experience writing for a discerning male audience.
• Familiarity with tailoring, leather goods, accessories, hard luxury, or craft-led product storytelling is highly advantageous.
• Extensive experience supporting global campaigns, seasonal launches, and developing brand guidelines.
• Proven experience working with regional teams and adapting copy for international markets.
• Skills &
  
  Competencies:
• Exceptional writing, editing, and proofreading skills with an impeccable eye for detail, grammar, and stylistic consistency.
• A deep understanding of luxury brand positioning, storytelling, and the ability to evoke emotion, desire, and aspiration through words.
• Strong editorial thinking, with the ability to balance elevated brand narratives with precise product details and commercial messaging.
• Ability to translate complex brand concepts and product features into clear, concise, and engaging content…