Senior B2B Customer Marketing Manager

Job Description About us Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu's vision is to empower people through languages. We are the world's largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE-listed company.

We're looking for a hands-on Senior B2B Customer Marketing Manager to own the marketing that keeps our existing customer base engaged, adopting, and renewing. This role sits alongside our demand generation function but owns a different problem: once an account signs, how do we drive learner engagement and protect renewal. You'll work across two audiences and two platforms: decision-makers and admins, engaged predominantly through Hub Spot, and learners, engaged through Braze.

You'll build and run the retention and lifecycle campaigns in both. Alongside this, you'll own our wider client enablement activity: establishing a self-serve Enablement Hub with materials and help sheets for clients, account-level learner sessions delivered at client sites, and seasonal campaigns and competitions, all designed to drive adoption and support renewal. Net revenue retention sits with the whole business, but this role is the marketing engine behind the retention half of it.

• Lifecycle & Retention Marketing (Hub Spot):
  Own the customer marketing calendar for decision-makers and admins across onboarding, adoption, and renewal stages. Build and run the campaigns yourself in Hub Spot, including segmentation, workflows, and reporting. This role owns retention-focused Hub Spot delivery.
• Learner Engagement (Braze):
  Design and run engagement and re-engagement campaigns for learners inside B2B accounts through Braze, working with Product and Customer Success to identify low-engagement cohorts.
• Retention Targets:
  Own renewal campaigns ahead of contract dates, working with Customer Success to flag at risk accounts. Help establish the renewal targets tied to marketing-influenced retention, and be accountable for delivering against them.
• Reporting & Insight:
  Track engagement and retention metrics across Hub Spot and Braze, including learner activity rates and renewal rate. As the Enablement Hub is built out, help establish hub usage as a tracked metric, with a aim of reporting on marketing's full contribution to NRR through retention.
• Client Enablement:
  Build and establish our self-serve Enablement Hub from the ground up, working with Product and Customer Success to identify what admins and learners need help with next. Plan and run the on-site learner session calendar across client accounts, and use seasonal campaigns and competitions to create moments that re-engage lapsed accounts.
• Customer Advocacy:
  Support our customer advocacy programme by sourcing case studies, testimonials, and speaker opportunities from your retention and engagement work, and by identifying accounts strong enough to put forward as advocates.
• Signal Sharing:
  Flag accounts showing strong adoption or engagement to Customer Success and New Business team, so they can act on expansion opportunity.

• Experience:
  
  Demonstrated track record in B2B customer marketing, lifecycle marketing, or customer advocacy, ideally within a SaaS or EdTech environment with a recurring revenue model.
• Technical Proficiency:
  Must have 5+ years' hands-on experience building and running campaigns in Hub Spot, including segmentation, workflows, and reporting. Braze experience is a strong plus, and this role will use it for learner engagement specifically.
• Retention Mindset:
  Understanding of how marketing activity influences net revenue retention through adoption, learner engagement, and renewal.
• Platform Alignment:
  This role owns retention-focused Hub Spot build…