Senior Marketing Manager - Merchant to Consumer England, United Kingdom

Senior Marketing Manager - Merchant to Consumer London, England, United Kingdom
· General Marketing Senior Marketing Manager (Merchant to Consumer)
About the team

Sum Up is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.

More than four million merchants use Sum Up, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.

Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.

This role sits at the heart of that growth. As Senior Marketing Manager (Merchant to Consumer), you'll drive the merchant-to-consumer acquisition engine: the channel that converts Sum Up's merchant network and their customers into Sum Up personal banking customers. This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.

Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting

Embed consumer sign‑up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website

Drive cross‑sell from Sum Up Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant‑led channels

Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own

Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel‑mix decisions and prove cost‑per‑customer against direct advertising

Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace

Proven track record of planning and executing campaigns across multiple markets, including localisation and creative direction

Experience marketing through partner or owned channels, such as CRM, in‑product surfaces, or point‑of‑sale, rather than relying solely on paid media

Comfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach

Ability to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority

Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office‑first setup

Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

Enrolment onto our Virtual Stock Option programme: you will own a stake in Sum Up's future success

Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves

A dedicated annual L&D budget for attending conferences and/or advancing your career through further education

Life made easier: salary‑sacrifice commuter benefits via Gogeta

Financial security: retirement scheme (Sum Up matches 7% when you contribute 5%) Peace of mind: life insurance from Met Life for 2× your salary

Break4me: 1‑month sabbatical after 3 years of service

Referral Bonus: earn additional rewards by referring talented individuals to join the Sum Up team

Be empowered to do more that matters.

At Sum Up, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on Sum Up as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team Opens in new window of over 3,000 Sum Uppers from over 90 nationalities, united…