Senior Ecommerce Director, EMEA & APAC Dean Street Ecommerce

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

This role owns the end-to-end eCommerce P&L, strategy and performance across EMEA & APAC, defining how ghd wins across digital channels including DTC, Amazon and key pure play partners.

Operating at the intersection of Marketing and Commercial, the Senior Director eCommerce ensures a seamless connection between brand demand generation, customer experience and online conversion, delivering profitable, scalable growth across all online channels.

With a particular focus on Amazon as a core strategic growth engine, this role leads EU4 Joint Business Planning and negotiations, defines the regional Amazon strategy, and builds a strong, aligned partnership with Amazon at a European level.

This is a critical leadership role within the region, accountable for building best-in‑class eCommerce capabilities, defining the operating model across markets, and delivering consistent, high-performance execution at scale.

• Own full eCommerce P&L across EMEA & APAC, including revenue, margin and profitability across DTC, Amazon and SEP channels
• Define and deliver the regional eCommerce growth strategy, aligned to overall business priorities
• Set and drive ambitious performance targets across all online channels and markets
• Lead forecasting, performance tracking and delivery against financial commitments

• Define and deliver Amazon as a core strategic growth engine across the region
• Lead EU4 Joint Business Planning (JBP) and negotiation strategy, including commercial terms, investment frameworks and growth commitments
• Own the Amazon P&L, including sell-in, sell-out, marketing investment and profitability
• Build and manage senior relationships with Amazon European leadership teams
• Drive alignment across markets to ensure a consistent and optimised Amazon operating model
• Lead key commercial moments (Prime, Peak, launches) with clear investment and execution strategies
• Define the channel role and strategy across DTC, Amazon and pure play partners
• Drive growth across strategic partners (e.g. Zalando, Notino) through clear commercial frameworks and operating models
• Partner with Commercial teams to ensure alignment on account strategy and distribution priorities
• Identify and scale pan‑regional opportunities across online partners

• Own the end‑to‑end digital consumer funnel: traffic, conversion, AOV and retention
• Partner with Marketing to ensure media and brand investment translates into online performance
• Drive best‑in‑class digital experience and content execution across all platforms
• Champion a data‑led approach to optimisation, including CRO, trading and campaign performance

• Lead and hold markets accountable for eCommerce performance delivery
• Define clear KPIs, scorecards and performance frameworks across all channels
• Establish strong governance through regular performance reviews and action planning
• Identify risks and opportunities, ensuring rapid response and course correction

• Define and implement the eCommerce operating model across EMEA & APAC
• Build and scale best‑in‑class eCommerce and Amazon capabilities across markets
• Establish clear minimum standards of execution across all countries
• Identify capability gaps and lead talent, structure and capability development plans
• Create a strong regional eCommerce community, driving alignment, sharing…