GEO​/SEO Strategy Director

Company Description

With a history that dates back over 80 years,
Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row,
Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

What will you be doing?

As our GEO/SEO Strategy Director, you will Lead GEO/SEO acceleration by improving how brands, products, services, and locations are discovered, cited, understood, and represented across search engines, AI answer engines, generative platforms, maps, directories, and local-intent journeys.

Core Responsibilities

• AssessAIvisibility,search visibility,citations,sentiment,andsourceinclusionacrossprioritybrands,categories,products,services,andlocalmarkets.
• TranslateGEOfindingsintopracticalSEO,content,technical,structured data,authority,entity,andlocalsearchrecommendations.
• Supportpromptandquerystrategyforpriorityconsumerjourneys,includingcategoryquestions,brand comparisons,product discovery,service discovery,and“nearme”/local-intent searches.
• PartnerwithS&I,Commerce,PR,Social,Owned,andlocalmarketteamstocoordinateAEO/GEOactivationacrossthefullsearchanddiscoveryecosystem.
• Identifyprioritycontentgaps,source gaps,entity gaps,technical gaps,authority gaps,andlocalvisibilitygaps.
• ForMVHandotherlocation-sensitive businesses,assess
  
  Google Business Profiles ,maps visibility,locallandingpages,directory presence,review signals,NAP consistency,service-area relevance,andlocalschema.
• Recommendimprovementstoownedcontent,location pages,service pages,structured data,FAQ content,reviews,internal linking,localauthoritysignals,andsourcecredibility.
• Helpdefinetest-and-learnplansthatconnectactivationtomeasurableAI/searchvisibilityimprovement.
• Ensurerecommendationsareactionableandtiedtowhatinternalteamscanrealisticallycontrol.

What are we looking for?

• StrongSEObackground,ideallywithexposuretoGEO,AEO,AI visibility,LLMcitationanalysis,oranswerengineoptimization.
• DeepunderstandingoftechnicalSEO,content strategy,entity optimization,structured data,authority signals,search intent,andlocalSEO.
• Stronglocalsearchexperience,including
  
  Google Business Profiles ,maps visibility,location pages,local directories,reviews,NAP consistency,service-area content,andlocalschema.
• Familiaritywithtoolssuchas Semrush,Profound,Brandlight,Similarweb,Screaming Frog,GSC,GA4,Bright Local,Yext,White spark,Moz Local,orcomparableplatforms.
• AbilitytotranslatecomplexAI/searchvisibilityissuesintoclear,practicalactionsfornon-specialist stakeholders.
• Experiencewithenterprisebrands,multi-location businesses,service businesses,healthcare,veterinary,retail,ormulti-marketprogramspreferred.

Starcom
offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our…