Senior Growth Marketing Executive

• Own the delivery of local marketing activity that supports new network launches and existing contract areas.
• Work with internal Partnership Success teams to deliver contractual marketing commitments and resident engagement programmes.
• Turn marketing commitments into targeted acquisition campaigns that maximise customer acquisition and network utilisation.
• Track the performance of physical and digital marketing activity, using insights to refine local campaigns and enhance char.gy's Marketing Activation Playbook.
• Develop customer growth plans that align marketing activity with business priorities, commercial objectives and network utilisation goals.
• Own the end-to-end customer lifecycle, developing CRM and customer journeys that drive driver acquisition, activation, utilisation, and retention.
• Own campaign delivery from planning through execution, ensuring activity is delivered on time, measured effectively and continuously improved.
• Work cross-functionally with the Customer Experience team to communicate product and experience updates, service improvements, pricing changes and operational information.
• Design and deliver our loyalty and retention initiatives, including the ongoing development of the char.gy Club programme.
• Develop and continuously improve Marketing's customer insight capability, using behavioural data, campaign performance and customer feedback to support better marketing decisions.
• Monitor performance against agreed KPIs, including network utilisation, new driver acquisition and revenue per driver, producing clear reporting and actionable recommendations for internal stakeholders and local authority contract requirements.

• Experience planning, delivering and optimising digital marketing campaigns.
• Strong analytical skills with the ability to turn data into actionable insights.
• Experience using customer segmentation and personalisation to improve marketing performance.
• Strong project management skills, with experience managing multiple campaigns and stakeholders.
• Excellent communication and presentation skills.
• Commercial mindset with a focus on measurable business outcomes.
• Experience with customer insight, Voice of Customer (VoC) programmes or customer research.
• Experience developing marketing performance reporting.
• Understanding of marketing technology and customer data platforms.
• Knowledge of marketing measurement, experimentation and data governance.
• Experience working with Product, Technology, Data and Customer Experience teams.

Demonstrates expertise in planning and executing digital marketing campaigns, utilizing customer insights and data analytics to drive acquisition and retention strategies. Proficient in project management and cross-functional collaboration to achieve measurable business outcomes.

• Digital Marketing Campaign Management
• Data Analysis and Insights
• Customer Segmentation and Personalization
• Project Management
• Marketing Performance Reporting

• Digital Marketing
• Customer Insight
• Marketing Measurement
• Data Governance
• Campaign Performance Optimization

• Analytical Skills
• Communication Skills
• Presentation Skills
• Commercial Mindset
• Stakeholder Management

• Customer Acquisition
• Network Utilisation
• Loyalty Programs
• Voice of Customer (VoC)
• Marketing Activation Playbook

• Customer Data Platforms
• Marketing Technology