GTM Lead – CTV

• Own the end-to-end go-to-market strategy and activation for Samsung’s native home screen ad formats in EMEA
• Build the core value proposition, narrative, positioning, and measurement frameworks for native home screen formats
• Act as the conduit between EMEA client-facing teams, product leadership, Global P&E, and internal support teams
• Synthesise market requirements and craft points of view on product-market fit to influence the product roadmap
• Build frameworks to track and measure adoption of native home screen ad products
• Capture advertiser feedback and deliver market intelligence to product and Global P&E teams
• Contribute to a unified Samsung Ads value proposition across the media ecosystem
• Build and maintain sales materials including pitch decks, one-pagers, narrative frameworks, product documents, FAQs, objection handling guides, and vertical-specific collateral
• Partner with the sales organisation to identify market friction points, training gaps, product issues, and collateral needs
• Serve as subject matter expert for native home screen formats and CTV advertising in EMEA
• Create thought-leadership and educational materials for client-facing teams
• Execute GTM strategy and product launches for native home screen formats

• 7+ years of experience in sales enablement, product marketing, go-to-market strategy, or a related role within the ad tech or advertising industry
• Proven track record of end-to-end ownership of bringing products to market
• Experience managing product testing, developing value propositions and positioning, and working with Finance, Yield, and Operations teams on pricing and processes
• Exceptional storytelling, writing, and presentation skills
• Ability to translate complex products and data into compelling sales collateral and content
• Deep understanding of CTV and connected TV advertising, including how it is bought, sold, and measured in EMEA markets
• Experience building effective cross-functional relationships with Product, Engineering, Marketing, Sales, Analytics, Pricing, Design, Partnerships, Legal, and Operations teams
• Excellent organisational and project management skills
  
  Strong attention to detail and ability to manage multiple priorities
• Action-oriented self-starter comfortable with ambiguity
• Ability to lead a product domain independently in a fast-paced, dynamic environment
• Pan-European experience in media and advertising markets preferred

Demonstrates expertise in go-to-market strategy and product marketing for native home screen ad formats, with a strong focus on CTV advertising in EMEA markets. Capable of building compelling sales collateral and fostering cross-functional relationships to drive product adoption and market intelligence.

• Go-To-Market Strategy
• Product Marketing
• Sales Enablement
• CTV Advertising
• Cross-Functional Collaboration

• Product Testing
• Value Proposition Development
• Market Measurement Frameworks
• Sales Collateral Creation
• Market Intelligence Gathering

• Storytelling
• Presentation Skills
• Organisational Skills
• Attention to Detail
• Project Management

• Ad Tech
• Advertising Industry
• EMEA Markets
• Connected TV
• Media Ecosystem