Senior Principal, Product Marketing — AI & Emerging Products

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their Word Press websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for Word Press, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more.

WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at  is a high-impact opportunity for a senior product marketer who thrives in ambiguity and enjoys building strategy from the ground up. You’ll help define emerging categories, uncover customer problems worth solving, craft compelling narrative, and guide products from early marketing validation through scaled GTM execution.

As the Senior Principal Product Marketing lead for this portfolio, you'll partner closely with Product, Marketing, Sales, Customer Success, and executive stakeholders to define target audiences, sharpen positioning, influence roadmap decisions, and bring new products to market with clarity and impact.

You will own product marketing across the full lifecycle: from market research, segmentation, and customer insight, to positioning, pricing, launch strategy, enablement, adoption, and growth. What You’ll DoDefine the market and customer

Develop a deep understanding of customer needs, buyer segments, market dynamics, and competitive alternatives.

Translate customer and market insight into actionable recommendations for Product, Marketing, Sales, Customer Success, and leadership.

Identify priority segments, use cases, buyer journeys, and adoption paths for new and existing products.

Partner with Product Management to bring the voice of the customer into roadmap discussions and align on what we build, for whom, and why.

Shape the narrative

Own messaging, positioning, and narrative development for complex technical products.

Distill sophisticated product capabilities into clear, differentiated value propositions for buyers, users, partners, and internal teams.

Build messaging frameworks that support brand, demand generation, sales, customer success, executive communications, and customer education.

Craft compelling launch narratives, product stories, and proof points that make customers understand not just what we offer, but why it matters.

Lead go-to-market strategy

Drive go-to-market planning and execution for new products, major launches, and feature releases.

Define launch tiers, readiness criteria, success metrics, and post-launch optimization plans.

Align cross-functional stakeholders around launch strategy, enablement, campaigns, and customer adoption.

Develop sales enablement, customer-facing content, campaign inputs, launch assets, and internal communications that help teams tell a consistent and compelling story.

Drive commercial impact

Lead pricing and packaging recommendations in partnership with Product, Finance, Sales, and leadership.

Track product performance, adoption, pipeline influence, conversion, retention, and customer outcomes.

Use data, customer feedback, and market insight to refine positioning, improve adoption, and identify growth opportunities.

Own competitive intelligence and translate market signals into actionable recommendations for product strategy, GTM execution, and sales positioning.

Build scalable product marketing practices Establish repeatable frameworks, operating rhythms, and launch practices that improve quality, consistency, and speed.

Serve as a strategic thought partner across Product and GTM teams, bringing clarity, customer perspective, and disciplined execution.

Collaborate effectively with senior stakeholders across Product, Marketing, Sales, Customer Success, Operations, and Analytics.

Partner closely with other product marketers supporting the portfolio to ensure alignment and effective execution.

Embrace modern ways of…