Category Manager

About the role

We are currently looking for a Category Manager EMEA (internally, this role is called a Strategic Marketing Manager), who will deliver growth through strategic planning, ABM planning, customer insights, and a strategic innovations pipeline, while ensuring marketing efforts are customer-centric and commercially impactful. This role supports the Annual Business Planning (ABP) process across two subregions and drives strategic category planning in collaboration with local teams.

You will develop compelling value propositions with lead markets or customers and monitoring segment performance across EMEA. Additionally, you will co-lead research initiatives with the insights and foresights team, support sales enablement through category insights and customer presentations, and contribute to innovation planning by owning the desirability lens and guiding product development.

KEY RESPONSIBILITIES:

• Lead ABP and category planning, ensure ABM planning is fully embedded in strategic marketing, with clearly defined objectives, precise targeting, and measurable growth KPIs
• Define and deliver segment-specific marketing strategies aligned with commercial growth objectives, developing compelling value propositions with lead markets/customers and translating them into actionable ABM plans, with a strong focus on Most Wanted opportunities and tender management excellence to drive commercial impact and c...