Marketing Manager - International Home Entertainment & Content Licensing - MarTech

Location:

London (Hybrid)

Industry: Global Entertainment & Media

An exciting contract opportunity has arisen for an experienced Marketing Manager to join a leading global entertainment organisation, driving international marketing strategy across Home Entertainment and Content Licensing.

Working within a collaborative international team, you'll lead product marketing for TV, Animation and Kids content while owning marketing strategy for the Australia & New Zealand (ANZ) region across both digital and physical entertainment channels.

Key Responsibilities

• Lead international marketing strategy for TV, Kids and Animation content.
• Develop go-to-market plans for digital and physical home entertainment releases.
• Manage title life cycle from greenlight through release, campaign execution and post-launch analysis.
• Partner with Commercial, Sales, Finance, Operations, Creative Services and regional licensees to maximise commercial performance.
• Build promotional calendars, pricing strategies and retailer activation plans.
• Manage agencies and international stakeholders across multiple markets.
• Optimise digital merchandising across transactional platforms and retail partners.
• Analyse campaign performance, sales trends and profitability, providing recommendations to improve revenue and ROI.
• Prepare executive presentations and marketing pl...