Senior Market and Competitive Intelligence Manager

Job Title

Strategic & Competitive Intelligence Senior Manager (GTM & ABM)

London, UK - Hybrid (50% working time at the office)

Full-time permanent

You will deliver decision-grade market and competitive intelligence for strategic planning, GTM priorities, and the highest-value strategic pursuits. You will partner closely with leaders across Corporate Strategy, Sales, Marketing, and ABM to turn market shifts into clear where-to-play / how-to-win choices and field-ready guidance. You are a highly organised self-starter and builder who thrives in a fast-moving, matrixed environment and can build credible domain context across industrial software markets including Chemicals, Oil & Gas, Metals/Mining/Minerals (MMM), Power, EPC, Marine, and Life Sciences.

You will lead complex intelligence initiatives—from anticipatory market tracking and competitor deep dives to strategic pursuit enablement—delivering crisp, executive-ready narratives grounded in evidence and clear recommendations.

Note:

This is an individual contributor role.

• Strategic planning & GTM intelligence:
  Own intelligence that informs strategic planning, GTM strategy, and portfolio priorities—translating market signals into where-to-play / how-to-win recommendations. Provide structured insight inputs for annual planning and priority decisions (market attractiveness, competitor pressure, whitespace, customer demand shifts, and capability gaps).
• Horizon scanning & strategic alignment:
  Track and interpret market shifts including M&A, spin-offs, partnerships, ecosystem moves, new entrants, and competitive disruption, connecting implications to AVEVA’s strategic GTM options. Partner with Corporate Strategy and senior stakeholders to shape thinking early, building alignment on implications, risks, and opportunities for GTM.
• Regional marketing & sales:
  Bring competitive and market intelligence into regional strategies and priority market choices—supporting senior regional leaders with decision-grade intelligence for planning and major plays. Help regional teams translate insight into action: implications, recommended plays, and proof points relevant to their market.
• Strategic pursuits & ABM:
  Deliver intelligence support for AVEVA’s highest-value deals and enterprise pursuits, including account landscapes, competitor presence, differentiation angles, objection handling, and evidence-based proof points that shape the pitch. Enable strategic ABM (1:1 and 1:few) with tailored insight packs and competitive response guidance aligned to the pursuit strategy.
• Strategic and GTM positioning:
  Strengthen positioning that anchors brand campaigns and sales narratives, informed by market/competitive intelligence and analyst insight. Translate analyst and market perception into actionable guidance: message clarity, proof-point gaps, competitive response priorities, and narrative reinforcement.
• Program development (function-building + awareness):
  Build and mature the intelligence organisation’s programs and capabilities: repeatable strategic outputs, operating rhythm, standards, and scalable processes. Run intelligence awareness/adoption programs for senior stakeholders and field teams (briefings, enablement moments, “what changed” updates), ensuring intelligence is consistently understood and used.
• Quality assurance & AI governance:
  Own quality control for intelligence outputs reaching executives, programs, and deal teams—ensuring accuracy, sourcing, relevance, and message alignment. Establish practical guardrails for AI-assisted intelligence outputs (review steps, source/citation expectations, confidence levels, and escalation paths for sensitive topics).
• Intelligence standards & output governance:
  Set standards for decision-grade intelligence outputs: sourcing expectations, confidence levels, refresh cadence for priority topics, and escalation paths for sensitive competitive claims. Partner with the intelligence team to ensure tooling and data capture support strategic priorities (without owning day-to-day tool administration). Drive continuous improvement in relevance, quality, and adoption of intelligence used in…