Head of Performance Creative

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

At Euc, marketing is about capturing attention and turning it into real growth.

We're not here to chase perfect CTRs or vanity metrics. We're here to grow the business by finding where our audience is, grabbing their attention, and telling stories that drive action.

We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" campaigns that never move the needle.

Here's how we think:

• Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention
• Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on
• Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we're selective about what we let run
• Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact
• We focus on outcomes, not channels. If Meta works, we scale it. If a new channel drives growth, we shift spend. No channel loyalty. Just growth

We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with a 90-day window per market to hit target CAC.

Creative is how we win attention. Across the wider business we've already built strong creative engines: our UK creative and production team and our Australia creative operations function have proven the systems, tooling, and ways of working that produce great creative  opportunity now is to take what works and make it work across our international markets.

We're hiring a Head of Performance Creative to own and scale that engine across our international markets. You'll oversee both the creative strategy (what we make and why) and the production system (how we make it, fast and well), working through a lean team of creative strategists and a managed bench of freelancers and agencies. You'll report to the Head of International Growth and Performance and partner closely with the local Growth Leads and the central Performance and Product Growth functions.

You'll own the international creative engine end to end: the ideas and the system that ships them. You won't be starting from a blank page. Strong creative systems, tooling, and operating models already exist in our UK and Australia teams, and your job is to take what works, adapt it for a multi-market international context, and build the team around it.

We're an early, lean international team, so this is a hands‑on leadership role: you'll set the creative direction and run the system that delivers it, across multiple markets r biggest…