Revenue Strategy Lead - Apple Ads

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London, England, United Kingdom Marketing

At Apple, we believe in the power of technology to enrich people's lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both customers and advertisers - helping people discover content, supporting creators, and protecting and respecting everyone's privacy. Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV.

We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering commitment to privacy you expect from Apple.

Because when advertising is done right, it benefits everyone.

Launched in 2016, Search Ads has grown into one of the most dynamic platforms for app discovery, with over 65% of all App Store downloads now resulting directly from a search, it's fast becoming the go-to app promotion platform for iOS developers worldwide. At Apple, extraordinary people come together to do their best work, and this is where you come in.

As Revenue Strategy Lead, you'll play a pivotal role in shaping how Apple partners with advertisers to unlock growth, combining strategic insight with commercial acumen to drive outcomes that matter,  you're energised by solving complex problems and want your work to directly influence the future of app discovery, this is your opportunity to make a lasting impact.

• You will be accountable for defining the short and long-term revenue strategy for an advertiser segment.
• You will define and drive performance metrics; identifying strategic areas of focus and provide enablement resources for our partner development teams.
• Partner cross-functionally with internal teams (sales, marketing, operations, product, among others) to provide informed and evidence-based input to unlock current and future opportunities that support our advertiser and partner needs.

• Significant demonstrable experience within a business strategy or a go-to-market role in digital advertising that requires defining a team’s long-term vision and strategy for a client-facing organisation.
• Experience developing and implementing customer-focused revenue strategies, sales enablement resources, and measurement frameworks that align with business goals and address customer needs.
• Experience delivering key results through detailed business plans and cross-functional collaboration.

• A deep understanding of the digital marketing industry landscape inclusive of media buyers, ad tech companies, agencies and resellers.
• Ability to influence without authority, advocate for concepts internally, and actively drive decision-making across partners.
• Track record developing a defensible fact base, using quantitative and qualitative analysis, to identify, prioritise, and advocate for market needs.
• Outstanding written and verbal interpersonal skills.
• Experience navigating ambiguity.

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations.

Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more

At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apples workplace