Senior Paid Media Manager

At Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact.

We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research.

We are home to over 10,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies. We’re thrilled to have earned the #3 spot in Glassdoor's Best Places to Work 2025 UK list, a recognition based solely on reviews by those who know us best - our current and previous colleagues.

This role is based in 5 Howick Place, Victoria, London office

The Paid Media Manager will play a critical role in supporting the VP Performance Marketing in driving excellence across paid digital media channels—including PPC, paid social, and programmatic—within One Informa. This role will focus on executing strategies, managing agency relationships, and ensuring high-performing campaign delivery to achieve consistent, scalable, and measurable results aligned with business objectives. The Paid Media Manager will act as a key contributor to the success of paid media initiatives, with a particular emphasis on agency management and operational execution.

In this role you will not be running campaigns directly, you will be setting the frameworks to drive standardised ways of working and best practise at group level - helping to build an efficient performance marketing machine that will drive measurable commercial improvements through increased efficiency and performance.

• Collaborate with the VP Performance Marketing to implement the vision and strategic role of paid media across One Informa.
• Assist in building and evolving group-wide frameworks for PPC, paid social, and programmatic campaigns.
• Support the establishment of standards and best practices to drive consistency, performance, and innovation across teams and agencies.
• Partner with business and marketing leaders to translate commercial objectives into actionable paid media strategies.

• Where required, deep dive into specific campaigns to recommend improvements and best practice
• Monitor campaign performance, optimize for ROI/ROAS, and ensure adherence to established KPIs and benchmarks.
• Collaborate with internal teams to ensure campaigns are effectively structured, targeted, and optimized for maximum impact.

• Act as the primary liaison between One Informa and media agencies, ensuring alignment with defined scopes, performance frameworks, and review cadences.
• Support the evaluation, onboarding, and ongoing management of media agencies across paid search, paid social, and programmatic channels.
• Drive accountability and performance improvement through regular agency reviews and audits.
• Collaborate with the VP Performance Marketing to maintain strong relationships with key channel partners (e.g., Linked In, Meta) to optimize spend and campaign innovation.

• Provide guidance and mentorship to in-market and functional teams on campaign architecture, optimization, and strategic approach.
• Support capability development initiatives, including training programs, resources, and frameworks to elevate internal team expertise in paid media.
• Actively contribute to the paid media marketing community by sharing insights, emerging trends, and best practices.

• Assist in setting unified KPIs, benchmarks, and attribution models for paid media campaigns.
• Collaborate with the Group Data Analytics teams to ensure accurate reporting structures and actionable insights.
• Conduct regular audits and reviews to identify areas for improvement and implement best-in-class playbooks.

• Performance & Efficiency:
  Media ROI/ROAS, Customer Acquisition Cost (CAC), Cost Per Lead/Conversion, Conversion Rate Improvement.
• Agency Management:
  Agency Performance Scores, Alignment with Frameworks, Compliance Rates.
• Team Enablement:
  Internal Team…