Senior Influencer Manager, Global

We're looking for a Senior Influencer Manager to join our team to build and scale the creator partnerships that put Yoto in front of the families who'll love it most.

About Yoto Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast
50.Named one of TIME Magazine’s Top 100 Inventions of 2020.We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! Yoto’s Acquisition Marketing Team Acquisition Marketing is how new families find Yoto in the first place.

This team owns the channels that introduce Yoto to parents who haven't heard of us yet, blending performance thinking with a creative understanding of what cuts through the noise. Influencer and creator partnerships sit at the heart of that: they're often a family's first real introduction to Yoto, so getting the partnerships, the storytelling and the trust right matters enormously to our mission.

What you’ll be doing :

Own Yoto's Global influencer and creator partnership strategy end-to-end, setting the standard for how we identify, build and measure these relationships across the full funnel

Be responsible for owning the global reporting for all influencer activity with all relevant KPIs from Awareness to Purchase, ensuring all learnings are taken forward for future partnerships so that we continue to build

Oversee our influencer agencies to build and maintain a network of high-value creator partnerships that drive sustainable, trusted and measurable acquisition - ensure we get the most out of these agencies by implementing processes and defining templates

Partner closely with Brand & Creative, Communications, Retail, eCommerce and Paid Social to ensure influencer activity is joined up with the wider commercial, acquisition and brand strategies.

Set the framework for how we brief, measure and report on influencer campaigns, so success is judged on real impact, not just reach

Mentor and guide our colleagues in each market working on creator partnerships, sharing your expertise so best practice spreads beyond your own patch

Stay ahead of trends in the creator economy and bring a point of view on where Yoto should be showing up next, and why.

What you’ll bring:

Solid experience in influencer or creator marketing, ideally within a consumer, family, or lifestyle brandA strong existing network of creator and agency relationships, and a track record of analysing data to drive success

Comfort setting strategy and standards, not just executing campaigns - you've operated as the go-to expert others turn to for guidance

Strong commercial instincts: you know how to measure and communicate the ROI of creator partnerships to non-specialists

Excellent communication skills - you can translate creator-world nuance into a compelling story for the wider business

Genuine enthusiasm for Yoto's mission of screen-free, imaginative childhood.

Nice to have:

Experience working with family or parenting-focused creators specifically

Familiarity with running influencer activity across multiple markets.

Salary: 60,000 - 70,000 based on experience

How we use AI at Yoto We think using AI to work smarter…