Senior Retail & CSR Marketing Executive

The Role

The Senior Retail & CSR Marketing Executive role will support the planning, coordination and delivery of customer-facing marketing activity across UK retail, CSR and 360 brand campaign planning.

Working closely with the Director of Global Brand & Partnerships, the wider Brand Marketing team, Creative, CRM, Retail and channel owners, this role helps ensure that retail and CSR activity is commercially focused, customer-led and delivered consistently across channels.

The role supports the development of the UK retail marketing calendar, manages activity for priority stores and new store openings, oversees customer-facing CSR campaigns, and helps coordinate the 360 planning process so campaigns are joined up, on brand and effective.

• Develop and manage the UK retail marketing calendar, ensuring activity is aligned with the wider 360 marketing calendar and broader brand priorities.
• Plan and deliver UK retail marketing activity for top-performing stores, underperforming stores and key retail priorities, including above-the-line activity such as out-of-home, leaflets, local events and supporting customer communications.
• Coordinate retail campaigns across internal teams, including CRM, Retail, Brand Marketing and Creative, to ensure activity is joined up and delivered clearly across all relevant customer touchpoints.
• Plan and manage marketing activity for new store openings, ensuring launch campaigns are integrated, timely and commercially effective.
• Manage the retail marketing budget, tracking spend carefully and ensuring investment is directed towards activity that supports business priorities and delivers measurable impact.
• Review retail marketing performance, share results with the wider team and make clear recommendations for future changes, improvements or additional activity.
• Monitor competitor activity and customer-facing retail marketing trends, sharing relevant insights and recommendations with the Brand Marketing team.
• Manage customer-facing CSR activity, including campaign planning, delivery, ongoing relationship management and internal coordination.
• Work alongside the Senior Manager, Global Sports & Ambassador Partnerships and UK Partnerships on any sports-based CSR activations.
• Support the 360-planning process with the Director of Global Brand & Partnerships, including calendar planning and the development of seasonal, promotional and campaign briefs plus assist in outfitting and stack shot planning.
• Manage the weekly channel owners meeting, helping to keep plans visible, actions clear and key stakeholders aligned.
• Work closely with Marketing, Creative, CRM, Retail and wider commercial teams to ensure content assets are delivered on time and enable all channels and markets to execute their plans effectively.
• Help ensure campaigns are on brand, customer-focused and executed consistently across channels and markets.
• Manage the content calendar planning, working with the Brand Director and relevant Brand Marketing & Product leads to ensure all partnership and seasonal content plans are incorporated into one clear view.

• Experience in brand marketing, retail marketing, local store marketing, CSR, partnerships or integrated campaign coordination, ideally within a retail, fashion, lifestyle or consumer-facing business.
• Strong project management skills, with the ability to coordinate multiple campaigns, stakeholders and deadlines at the same time.
• Commercially minded, with an understanding of how marketing activity supports store performance, customer acquisition, brand awareness and customer engagement.
• Confident working with budgets, campaign plans, performance results and post-campaign learnings.
• Excellent communication and stakeholder management skills, with the ability to work collaboratively across Marketing, Creative, Retail, CRM and wider business teams.
• Strong attention to detail, with the ability to keep plans organised, actions clear and campaign delivery on track.
• Comfortable interpreting results, competitor activity and customer insight to make practical recommendations.
• Creative and customer-focused, with a good understanding of how to bring brand…