Content Marketing Manager for B2B

We're hiring in the marketing team at Wise Platform and we want you.

Content Marketing Manager: build and execute our content engine, turning complex cross-border payment capabilities into high-converting external narratives across various formats and channels. The world is your content-flavoured oyster, and we have a talented and dedicated in-house design team to bring your ideas to life.

All of our roles are based out of our dog-friendly HQ in London and will require international travel.

Posted by:
Phoebe S, Global Head of Marketing

Wise is a global technology company, building the best way to move and manage the world's money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

For everyone, everywhere.

More about our mission and what we offer.

We are seeking a strategic, execution-focused, and highly creative Content Marketing Manager to build, draft, and scale Wise Platform's external content engine globally.

Working directly alongside the Product Marketing Lead and Global Head of Marketing, you will act as the primary content engine for Wise Platform. You will turn complex cross-border payment capabilities into high-converting external narratives across whitepapers, case studies, blogs, executive social media, webinars, and hero campaign assets.

Your mission:

• Own end-to-end delivery of flagship campaign assets set by leadership. Draft/edit whitepapers, write landing page copy, configure gating strategy, write channel email comms, and coordinate supporting channels of distribution (e.g. webinars and social).
• Extract maximum content value from our flagship conference series (Wise Connect APAC, EMEA, NAM). Oversee video testimonials, blog recaps, highlight reels, and speaker script reviews.
• Direct the organic and paid social media strategy for the main Wise Platform Linked In page and key
• Continuously execute on core content strategies - drafting and distributing whitepapers, eGuides, customer case studies, blogs, email newsletters, webinar scripts, and media partnership collateral mapped directly to each stage of the B2B buyer journey.
• Interview internal Subject Matter Experts (SMEs), Product Managers, Commercial Leaders, and external enterprise clients to create authoritative, educational, and thought leadership-led content.

This role will give you the opportunity to:

• Own executive social profiles, 360 GTM campaigns, and explore new content formats
• Collaborate directly with Wise Platform executive leaders, commercial heads, and tier-1 banking/fintech partners globally.
• Hone full-funnel content marketing skills under experienced senior leadership, with room to specialise or step into lead roles as the team expands
• Work on global GTM campaigns while collaborating closely across EMEA, APAC, and NAM teams.

• 4-6+ years of hands-on B2B content marketing experience, with a strong preference for payments, paytech, or financial software experience.
• Exceptional portfolio across both long-form and short-form assets - including whitepapers, eGuides, blogs, conversion landing pages, customer case studies, and video scripts.
• Hands-on experience owning B2B social channels (specifically Linked In organic and paid via Campaign Manager) and ghost writing for executive leaders.
• Proven track record of managing full lifecycle campaign distribution across email nurture streams, social copy, media partnerships, and blogs.
• Deep understanding of how to connect top-of-funnel thought leadership directly to bottom-of-funnel product evaluation assets that influence commercial pipeline.
• Ability to take top-level strategy from leads and independently drive end-to-end production without compromising on quality or brand tone.
• Comfortable navigating CRM tools (Salesforce or Hub Spot) and Linked In Campaign Manager to track content performance and campaign distribution.

Nice to have:

• Direct domain experience in cross-border…