Head Of Marketing - Billyq

Head of Marketing
- BillyQ
- London BillyQ is transforming the way people play pool through smart technology. As the technology brand within Poolhouse, BillyQ combines intelligent hardware with a browser-based player experience that enables venue partners to generate new revenue through our innovative smart pool table platform. Following our recent Series A investment, we are entering an exciting phase of growth. We're looking for an experienced, commercially-minded Head of Marketing to build BillyQ's marketing function from the ground up and take a new product to market across both B2B and B2C audiences.

Reporting to the President BillyQ Commercial, you will define BillyQ's brand, positioning and go-to-market strategy, and build the campaigns, digital presence and customer journeys that drive awareness, demand and growth. Working closely with Sales, Product, the CTO and founders, you will ensure marketing is embedded in the growth strategy from day one rather than operating as a support function. Success will look like a product that launches with real momentum, a distinctive brand people remember, and a strong pipeline of business customers and consumers that proves demand and supports BillyQ's growth.

Skills, Knowledge and Expertise Essential Senior marketing leadership experience, ideally within a startup, scale-up, technology or product-led business. Proven experience developing and executing go-to-market strategies for new products, launches or market entries. Strong experience building brands, positioning and messaging for B2B and B2C audiences. Broad marketing expertise spanning digital, demand generation, lifecycle, content, organic social, paid media, PR and partnerships.

Strong commercial and analytical capability, with experience linking marketing activity and investment to revenue, pipeline, acquisition and growth. Experience building or shaping a marketing function and effectively managing agencies, freelancers and external partners. Strong cross-functional leadership skills, with the ability to work closely with Sales, Product, Technology and senior leadership.

Desirable Experience within SaaS, enterprise technology, consumer technology or platform businesses. Experience marketing products across UK and US or other international markets. Hospitality, leisure, gaming or venue technology experience. Experience launching an app, digital product or technology-enabled physical product.

Experience with SEO, GEO, SEM, CRM, marketing automation and product analytics platforms. Personal Attributes Commercially ambitious with a growth mindset. Creative and strategic, with the ability to turn insight into distinctive, effective marketing. Highly hands-on and comfortable building from the ground up. Data-led, highly accountable and outcome focused. Collaborative and influential across Product, Sales, Technology and Leadership. Comfortable operating at pace and adapting as priorities, product roadmaps and markets evolve.

Benefits Brand Building & Management Define how the product is seen, understood and talked about by businesses and consumers alike. Develop the brand identity, tone of voice and visual direction from the ground up, working with designers and agencies as needed. Create distinct positioning and messaging for B2B and B2C audiences, so the same product makes sense to an operator lead and to an everyday user.

Own the brand guidelines and ensure consistency across the website, app, sales decks, social and support touchpoints. Champion the brand internally so every team
- Product, Sales and Support - represents it consistently. Go-to-Market & Marketing Strategy Build the marketing strategy and function that takes the product from launch to scale. Own the go-to-market strategy for new product launches, features and market entries, across both B2B and B2C. Define the annual marketing strategy across owned, earned and paid channels, tied directly to revenue and growth targets.

Build and lead a lean, capable marketing team, shaping roles around the stage and needs of the business. Review and iterate strategy in a startup environment where the roadmap and market will shift. Product Launch Lead the marketing behind every product launch. Plan and execute the go-to-market campaign for the initial product launch and every major release after it. Build pre-launch buzz, waitlists and early-access programmes to create demand before the product is live.

Run parallel launch tracks for B2B, including sales enablement, case studies and decision-maker messaging, and B2C, including presence, consumer campaigns and social. Own the launch timeline across Marketing, Product and Communications. Digital Presence & Customer Journey Own the digital experience that turns interest into signups, downloads and customers. Lead the strategy and ongoing optimisation of the website alongside the CTO as the primary channel for discovery, storytelling and conversion for both business and consumer audiences.

Own the end-to-end…