Social Lead

Social Lead
- London Description

Job Title:

Social Media Lead Salary Banding: 65k - 75k per annum (DOE)  Bonus  LTIP & Benefits Contract Type:
Permanent & Full Time

Location:

London
- Maple Street HQ (4 Days Per Week in Office) Be Part of Something Big. Join the Wingstop Team! At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team. We have been recognised for our commitment to excellence, earning accolades such as The Sunday Times Best Places to Work 2024, 2025 & 2026, The UK's Number 1 QSR Brand 2025 and Deliveroo's Number 1 Dish in 2025 .

But our mission remains simple: BRING THE FLAVOUR. Who are we looking for? The Social Media Lead will own and evolve the social strategy for Wingstop UK & Ireland, driving brand relevance, community engagement, cultural influence and measurable commercial impact across every platform. Reporting directly to the Chief Brand Officer , this role is responsible for platform strategy, creative content output and how Wingstop shows up in cultural conversation.

As social becomes an increasingly important driver of brand relevance and business growth, this role will lead the in-house social team, manage agency partners and act as the senior social voice across the business. This is a strategic leadership role focused on deciding where we invest, what we build, how social drives commercial outcomes and how community insight informs decision-making across the organisation.

The Social Media Lead will also play a critical role in turning fans into loyalty members, ensuring loyalty is expressed through social in a way that feels culturally relevant, community-led and genuinely valuable to our audience.

Key Responsibilities Community Insight & Innovation Own social listening, community intelligence and audience insight programmes to identify emerging behaviours, cultural trends and unmet customer needs Translate signals from comments, creators, fandom and broader culture into actionable business insights Act as the voice of the customer and fan community internally, ensuring insight influences Brand, Growth, Operations and Product decisions Identify emerging youth culture trends and platform behaviours ahead of the market Build feedback loops that connect social conversations directly to business decision-making Use both qualitative and quantitative insight to shape future campaigns, products, partnerships and customer experiences Help fuel innovation initiatives through social and community intelligence Platform Strategy Own and continuously evolve the social platform strategy across all channels Define the role each platform plays, where investment is prioritised and where the brand chooses not to participate Identify new platforms, formats and creator opportunities ahead of category competitors Build business cases for emerging platform opportunities and innovation Ensure social activity supports key trading moments, campaign launches and always-on brand building Partner with internal teams to align platform activity with broader business objectives Community & Creator Ecosystem Own community engagement strategy across comments, creators, collaborations and brand participation Build and grow an engaged fan community, prioritising meaningful engagement over follower growth Develop creator strategies and programmes that deepen fandom and increase participation Identify and activate passionate advocates and fans to drive scalable community momentum Ensure community management generates actionable insight, not simply engagement metrics Build strong relationships within the creator ecosystem and platform partner networks Content & Creative Leadership Lead creative content output across all social channels Set and maintain high standards of craft, platform-native storytelling and cultural relevance Develop repeatable content formats and franchises designed to compound engagement over time Translate broader brand campaigns into social-first platform-native executions Identify opportunities to create culturally relevant moments that drive conversation and attention Ensure content balances creativity, entertainment and commercial outcomes Loyalty & Fan Conversion Develop social-first strategies that convert fans into loyalty programme members Partner closely with Growth teams to drive customer acquisition, engagement and retention through social channels Define how loyalty is expressed across social platforms and creator partnerships Create community and engagement mechanics that drive participation in loyalty initiatives Leverage creators, content and fandom to strengthen customer relationships and visitation frequency Help translate fan engagement into advocacy, membership and long-term customer value Performance & Measurement Define and own the social measurement framework across brand, community and commercial metrics Establish KPIs covering engagement,…