Demand Generation Executive - Defence

At Clarion, our people are at the absolute heart of what we do.  We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

This role, which will report to the Demand Generation Manager, will work across the Defence sector, supporting the execution of demand generation activity that creates high-intent demand for our products. This is a hands-on role supporting audience growth and demand generation activity. You’ll work closely with the Demand Generation Manager and the wider marketing team to ensure campaigns are executed effectively and prospects are engaged and ready to buy.

You will play a key role in the delivery of demand generation campaigns across our social media channels, with the goal of driving consistent traffic, awareness and lead volume to all the defence portfolio. The ideal candidate will be curious, detail-oriented and eager to develop, with a genuine passion for digital marketing and a desire to grow their career in a fast-moving environment where your work directly drives impact.

Key Responsibilities:

Audience growth & lead generation
• Plan and execute Linked In campaigns, organic content, thought leadership, employee advocacy and paid — with support from the Demand Generation Manager.
• Build and optimise Linked In programmes that drive awareness, credibility and qualified traffic for each product/capability in the portfolio, supporting commercial and business development targets within the defence and security sector.
• Monitor Linked In adspend and organic performance, flagging issues or opportunities to the Demand Generation Manager and the campaign team.
• Work closely with brand, campaign and marketing operations teams to ensure all Linked In content meets brand guidelines, tone of voice, and any relevant security/compliance requirements, with learnings captured and shared across the business. Content & community management
• Own the Linked In content calendar, ensuring a consistent, relevant and timely posting schedule that reflects the organisation's positioning within the defence industry.
• Manage day-to-day community interactions on Linked In responding to comments, messages and mentions professionally and in line with brand voice, sector sensitivities and security considerations.
• Maintain an "always on" content pipeline, ensuring messaging stays fresh, accurate, and aligned with campaign and business development priorities.
• Support employee advocacy initiatives, encouraging and enabling colleagues (including subject matter experts) to share and amplify content on Linked In.
• Support the handover of engaged Linked In leads/audiences to the campaign team, ensuring data is accurate and properly segmented for further nurture. Brand & campaign integration
• Partner closely with the brand and campaign teams to ensure Linked In content is fully aligned with wider brand positioning, campaign messaging and product/proposition priorities.
• Champion best-in-class, consistent customer messaging across all Linked In activity ensuring tone of voice, terminology and value propositions reflect brand standards and resonate with target audiences within the defence sector.
• Act as a key link between social and the wider marketing function, feeding customer and audience insight from Linked In back into brand and campaign planning.
• Support integrated campaign moments, ensuring Linked In activity is coordinated with brand and campaign launches for maximum impact and message consistency. Measurement & data-driven optimisation
• Track and report on key Linked In metrics including follower growth, reach, impressions, engagement rate, CTR, CPL (where paid) and conversion rates, providing regular reports and insights to the Demand Generation Manager.
• Monitor performance on an ongoing basis, identifying trends and recommending optimisation opportunities to the Demand Generation Manager.
• Support the Demand Generation Manager in executing and tracking A/B…