Senior Performance Marketing Manager

London Brand & Experience Design – Brand /Employee - Permanent /Hybrid Our Story Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward.

Find out more about our fantastic offerings at ! We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.

Want to see us in action? Follow us on Instagram @zopalife

The team:

The Performance Marketing team at Zopa is responsible for driving measurable customer growth through digital acquisition. We are a relatively new function with a big remit, clear commercial targets and significant opportunity to shape how performance marketing scales across the business. Right now, the focus is on scaling Zopa’s Current Account through strategic, data-driven acquisition. You’ll partner cross-functionally with stakeholders across marketing, product, analytics, creative and brand, alongside external agency partners, to shape and optimise growth initiatives.

This role is well suited to someone who combines strategic thinking with strong executional rigour, and enjoys using insight, experimentation and performance data to influence decisions and drive measurable impact.  A day in the life:
Shape how we invest across digital acquisition channels, audiences and creative strategies, helping decide where and how we scale customer growth most effectively. Play a hands-on role in delivering Zopa’s performance marketing strategy across channels including Meta, Google, Apple Search Ads, Tik Tok, Reddit, Programmatic and emerging platforms. Own the day-to-day running of campaigns, from optimisation and pacing through to forecasting and performance reporting, ensuring campaigns are continually improving and delivering against targets.

Experiment with new creative approaches, messaging and audience strategies to understand what resonates most with customers and drives stronger performance over time. Help drive customer growth while balancing CAC, LTV, payback and wider commercial goals, with an immediate focus on scaling Current Account acquisition. Dive into performance data on a daily basis using tools such as Excel, Apps Flyer, Firebase and Tableau to uncover insights, spot trends and identify opportunities for further growth.

Work closely with teams across Product, Analytics, Finance, Creative and Brand, ensuring acquisition activity aligns with broader business priorities and customer goals. Build strong relationships with agency and external partners, helping maintain a high bar for execution, accountability and commercial impact. Support the growth of a significant and rapidly scaling marketing budget, currently around 1m per quarter, with the opportunity to help shape how we scale investment over the coming years.

Contribute to building the future of Performance Marketing at Zopa, helping define the structure, tooling and ways of working as the function continues to grow and evolve.

About you:

You have recent, hands-on experience managing performance marketing campaigns and are genuinely happy to stay close to the operational detail.  You have managed campaigns across more than one performance platform, such as Meta, Google, Apple Search Ads, Tik Tok, Reddit or Programmatic.  You have strong mobile-first acquisition experience and understand the difference between web and app-based customer journeys.  You are confident working with data, using tools such as Excel, Apps Flyer, Firebase, Looker, Tableau or similar.  

You understand mobile…