Director, European & Growth

Position: Director, European Performance & Growth
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Location:

London, GB Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, CN Traveller, Vanity Fair, Wired, The World of Interiors, House & Garden and Tatler, among many others. We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms.

Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday).We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.  innovation.

The Role You’ll join the European Consumer Revenue team which is responsible for driving direct-to-consumer (DTC) revenue for all Condé Nast’s brands (Vogue, GQ, Glamour, Vanity Fair, Condé Nast Traveller, Architectural Digest, La Cucina Italiana, Tatler, House & Garden and World of Interiors), to include revenue streams such as newsstands & subscriptions, memberships, consumer products such as the Vogue Festive Calendar, as well new and developing DTC propositions.

This role is based in our London office.

What will you be doing?

Reporting into the Executive Director, Consumer Revenue, you will lead the overall end-to-end media strategy and execution across Europe to deliver against Consumer Revenue’s business objectives. This will involve multi-channel campaigns across search, social, display, shopping and programmatic channels, including influencer marketing. Your KPIs will be new subscribers, product sales, CPA, engagement & reach, conversion rate across the funnel, CLV, revenue and margin.

You will be an expert in performance marketing across paid media, adept at maximising a substantial marketing budget and building highly valuable relationships with Meta, Google, Tik Tok and DSP agents to improve campaign performance. You will regularly forecast the performance of your marketing campaigns,  exploring the best way to ensure accuracy of those forecasts. You will work closely with our European Consumer Revenue analysts to constantly monitor & optimise your KPIs and the levers that impact them to ensure you hit targets, with a key focus on incrementality.

This includes managing conversion rate optimisation (CRO), developing A/B and multivariate testing of campaigns and onsite experiences and iterating quickly based on performance insights. This will include working with Product and UX Global teams, defining requirements and owning the European digital subs journey. You will also provide actionable insights to improve paid media efficiency and onsite engagement. You will define measure frameworks and attribution models and, alongside the Executive Director, Consumer Revenue and our European CRM & Segmentation Director, you will help shape consumer revenue strategy (pricing, offers), manage budget trade-off decisions to maximise gross profit.

As part of this, you will develop the maturity of our marketing operation, identifying and negotiating for the best third party tools and licences that will enhance our revenue and profit. This includes multi-attribution and tools to support our developing data strategy for personalisation and profiling as we roll out new digital products to our consumers and readers.

With the support of the Executive Director, Consumer Revenue, you will lead the project management of Vogue’s beauty advent calendar and any other beauty boxes, from procurement to distribution, protecting the margin predominantly through a marketing strategy optimised from previous learnings and ensuring the product selection aligns…