Performance Marketing Manager

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Location:

London, GBPERFORMANCE MARKETING MANAGERCondé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, and many others. The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. Condé Nast has more than 37 million subscribers on You Tube and is home to a number of extremely popular podcasts, including The New Yorker Radio Hour, Vanity Fair’s Little Gold Men, and Vogue Stories.

The company is headquartered in New York and London and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K. and the U.S, with local licence partners across the globe.

Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday)
What you'll do:

You will help create and develop our digital marketing strategy across paid channels as well as owned and earned media, to drive growth for all consumer business areas, strategically planning full-funnel campaigns with a focus on delivering customer acquisition targets.

You will serve as the team’s digital media specialist, responsible for defining best-in-class digital media strategies, managing channel performance and using data to optimise performance to maximise ROI, CPA and LTV.Key

Duties & Responsibilities:

With the support of the European Performance & Growth Director, you will drive consumer revenue growth through acquisition, retention and engagement marketing campaigns that align to our strategy. You will plan and deliver full-funnel strategies across digital channels and will work with the CRM and Partnerships Marketing Managers to plan and deliver cross-channel campaigns.

The Performance Marketing Manager is responsible for leading the digital marketing strategy and execution across magazine subscriptions, memberships and ecommerce products across all of our brands. With a strong focus on digital growth, you will define and deliver integrated marketing plans that drive acquisition, retention and lifetime value KPIs. You will build strong cross-functional relationships to develop creative, high-performing campaigns, collaborating closely with commercial, legal and brand teams to maximise opportunities.

You will analyse and optimise activity through data-driven insights to deliver sustained growth.

You will proactively identify new growth opportunities including emerging channels and strategies, partnerships and testing roadmaps. You will manage marketing budgets to deliver set revenue and performance targets, reporting to stakeholders on marketing impact, learnings and opportunities. What will you be doing? You will help create and develop our digital marketing strategy, across owned, earned and paid channels, to drive growth for all consumer business areas, strategically planning full-funnel campaigns to drive awareness, consideration and acquisition

You will lead the execution of the digital marketing strategy across all channels, managing budgets to meet KPI and revenue targets. You will own the end-to-end processes, including approvals and QA, adhering to set deadlines

You will work closely with the Partnerships and CRM Marketing Managers to align strategies and ensure cross-channel integration that maximises impact. You will support and help elevate their plans through strategic guidance and optimisation, ensuring initiatives are prioritised according to business value and growth potential

You will serve as the team’s paid media specialist, responsible for defining best-in-class paid media…