Global Markets Lead - Global Buyer CRM

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Global Markets Lead - Global Buyer CRMAbout the Team The Global CRM team powers personalized, data-led engagement for millions of eBay users across email, push notifications, in-product messaging, and other owned channels. Sitting at the center of eBay’s growth engine, the team plays a critical role in deepening customer engagement, strengthening loyalty, and driving meaningful business impact, contributing approximately 10% of total company revenue through owned CRM channels.

We are seeking a highly driven and customer-focused leader to join our Global Buyer CRM. This role will be responsible for shaping how CRM understands, prioritizes and activates customers across our most significant markets.

This is a senior strategic leadership role at the heart of CRM’s AI transformation. You will ensure our Global Markets CRM program is built on deep customer understanding, insight-led hypotheses and scalable content systems - not assumptions, gut feel or reactive business asks.

You will partner closely with executive leadership, Market Leads, Initiative and Trading teams, AI Transformation, Product, Marketing, Analytics and Creative to define the next generation of hyper-personalized CRM experiences across  this role, you will lead a team to translate market-level business priorities and customer needs into a cohesive Global Markets CRM strategy that drives retention, loyalty and long-term engagement. You will lead the customer insight, learning agenda and market prioritization framework across markets, ensuring CRM focuses on the highest-value customer problems, moments and experiences.

You will raise the standard of customer thinking across Global Markets, build strong cross-market alignment, and ensure findings from one market are rapidly scaled, adapted or challenged across others. You will also play a pivotal role in leading the team shaping our content strategy for CRM’s AI Engine.

The Role This role will lead the full cross-market picture - customer insight, market prioritization, CRM strategy, learning agenda, scalable content strategy and performance delivery - across Buyer, C2C, Shipping, Incentives and Financial Services.

This role sets the direction for how Global Markets CRM operates, learns and scales across eBay’s most commercially important regions.

This is a player-coach role: close enough to the work to set the quality bar, senior enough to operate at a head of level across the business, and influential enough to align market, product, trading and transformation teams around a shared customer agenda.

What You Own /

Key Responsibilities You own the CRM strategy across markets, connecting customer insight, business priorities and market dynamics into a clear, evidence-based plan. As GM of our Global Markets CRM strategy across markets, you will define who we target, through what experiences, at what moments, and why. Under your leadership, the team will become the recognised CRM authority on customer behaviour, motivations, engagement patterns and market differences across key markets.

You will own cross-market customer insight and CRM learning agenda, grounded in behavioural data, qualitative insight, commercial context and customer hypotheses.

This leader will set the strategic prioritization across markets, ensuring CRM focuses on the highest-value opportunities for customer and business impact. You will lead the team to identify the highest-value customer problems and opportunities across markets,…