Product Marketing Director - EMEA

Position Overview We’re looking for a strategic, hands-on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA:
Finance, GRC, or an Industry. This is a high-impact individual contributor role that works across sales, marketing and product leadership to bring Workiva’s innovations and value propositions to life. Day to day, you’ll be the person who deeply understands your buyers; what keeps them up at night, and what problems they’re willing to invest in solving. You’ll translate that knowledge into differentiated positioning and messaging, and sales assets and plays that help Workiva win.

You’ll close the loop by bringing market and competitive insights back into the business to inform product direction, pricing, and where we focus next.

What You’ll DoDefine and Own the Market Narrative Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance, GRC, or an Industry.

Turn complex product capabilities into simple, compelling stories for senior executives and practitioners

Guide consistent messaging across campaigns, events, and executive communications

Drive Go-to-Market Excellence Own the GTM strategy for your solution area end to end, from launch planning through revenue impact

Partner with Competitive Intelligence to build battle cards and sales tools that help reps win deals

Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays

Author and review content for campaigns, webinars, events, and demand generation programs

Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries

Be the Voice of the EMEA Market Bring customer and competitive insights back into the business to shape regional strategy and global product direction

Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership

Spot regulatory and market shifts early and position Workiva ahead of them

What You’ll Bring

Minimum Qualifications
10+ years of experience in B2B product marketing or related functions in the SaaS industry

Bachelor’s Degree in marketing or a related field

Familiarity with European regulatory environments and experience running GTM across multiple countries

Preferred Qualifications:

Storytelling:
Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners

Cross-Functional Influence:
Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan Customer Focus:
Track record of turning buyer and market insight into positioning that winsAI Fluency:
Uses AI tools regularly to work faster and sharpen strategy

Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management)
Travel Requirements & Working Conditions Up to 30% travel for customer engagements, field events, and internal meetings across EMEAReliable internet access for any period working remotely and not in a Workiva office

Why Join Workiva Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful…